Vol. 18 No. 64 (2023): April - June 2023

View Vol. 18 No. 64 (2023): April - June 2023

Published: 2023-07-01

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Academic article

Land and decision Location Selection

Nikorn Noiprom

1-8
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Research article

Brand Equity and Electronic Word-of-Mouth Marketing Affecting Decision to Purchase Gaming Gear of the Viewers through Twitch, YouTube and Facebook Gaming

Parin Rakangthong, Amnaj Kerdanan, Thanyatorn Somboon, Rachadaporn Boonruang, Boonyarit Phongmekhin

9 - 17
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The Applied of Geo-Informatics Technology for Contribute Community-based Tourism, Bueng Kan Province

Kraiwut Chuwilai, Chadon ์์Nakmai, Wit Jomwinya

38-47
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The Storytelling Development of MICE Communities for Promoting Integrated Marketing in the Hidden Gems PLUS City, Nakhon Pathom Province

Prapon Leksuma, Patcharamon Tosurat

48-57
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Factor of Management Affecting on Homestay Business’s Survival in Chiang-khan District, Loei Province

Thitimaporn Tongwan, Jiraporn Chueaboonmee, Peeranut Chaiseehat, Anchalee Kokanuch

58-64
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Factors Influencing Customers’ Patronage of the Service of Korean Restaurants in Bangkok and Vicinity

Anan Chieochankitkan

65-72
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The Study of English Language Development to Promote Tourism in Phetchabun Province: A Case Study of Tourist Assistant Officers in Muang District, Phetchabun Province

Chutima Amtong

73-83
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Concealed Interest in Personal Loan Contract of Financial Institution

Yupadee Phongsri

84-92
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Thesis article

Service Marketing Mix Factors Affecting Service Decisions Making, Hemodialysis Clinic Service, Lard Phrao District, Bangkok

Sukanya Intapatta, Rachadaporn Boonruang, Boonyarit Phongmekhin, Kreangkrai Photimanee, Amnaj Kerdanan

18-27
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Guidelines of Tourism Promotion for Russian Tourists in Koh Samui, Suratthani Province

Mantanan Khunrit, Paithoon Monpanthong

28-37
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