PERSONAL CHARACTERISTICS AND TECHNOLOGY ACCEPTANCE TOWARDS PAYMENT VIA QR CODE SYSTEM OF CONSUMERS IN BANGKOK

Abstract

The objectives of this study were 1) to study the technology acceptance towards payment via QR Code System of consumers in Bangkok, 2) to study the differences of personal characteristics opinions towards payment via QR Code System of consumers in Bangkok, and 3) to study the relationships between the technology acceptance of electronic payment and the opinion towards payment via QR Code System of consumers in Bangkok. A survey research was employed and the data were obtained from questionnaires of 385 people who lived in Bangkok and used to pay via the QR Code System. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation. The hypothesis were tested with inferential statistics using Independent Sample T-test, One-way ANOVA, and Pearson Correlation. The results of this study found that in overall, consumers in Bangkok had the high level of opinions towards payment via QR Code System. They had higher Opinions of Perceived Usefulness than Opinions towards Using. The results of hypothesis testing reveal that consumers in Bangkok who had different in age, occupation, educational level, and marital status had statistically different in opinions towards payment via OR Code System. It is also founds that the technology acceptance of electronic payment was related to opinions towards payment via QR Code system at a high level.