EFFECTS OF MODERN DATA MANAGEMENT ON COMPETITIVE ADVANTAGE OF ELECTRONIC COMMERCE IN THAILAND

Abstract

Organization the development quality of organization information system to gain competitive advantage over competitors and motivate the directors to be more commitment and dedicated as well as sustainable development in organization to achieve organizational operational goals.

Therefore, this researched in the effect of modern data management on competitive advantage of Electronic Commerce in Thailand by compiling information from 120 Electronic Commerce executive directors and using questionnaires as follows T-Test, F-Test (ANOVA and MANOVA) to utilize Simple Correlation Analysis, Regression Analysis and Multiple Regression Analysis.

In conclusion, in this research has explained that modernized information management has positive relations and effects on competitive advantage of Electronic Commerce in Thailand. Consequently, Electronic of Commerce executives need to focus on implementation plan and develop information management related to competitive advantage of Electronic Commerce in order to succeed and progress Electronic Commerce company in Thailand. The extensive executives have the ability to fully manage modern information. It can be able to bring the organization to the goals set effectively.