Customer Satisfaction after Buying Condominium in Bangkok

Abstract

This survey research was conducted to measure the satisfaction of people who bought condominium in Bangkok during 2006-2008. The scope of the study included only condominiums that were priced not over 5 million baht. Using the stratified three-stage random sampling, 236 persons were selected and collected data about personal data, former residence, current workplace, data collection behavior before buying condominium, and satisfaction after buying. The study proposed to measure satisfaction in 4 dimensions, i.e. product, price, facilities, and environment. If all dimensions were evaluated together, it was found that customers did not satisfy with their condominiums. However, when analyze each dimensions the study found that only environment dimension satisfied the customers. Concerning about the product dimension, three most dissatisfied things to customers were ready to move-in, beautiful furniture, and the quality of furniture. For the price dimension the most dissatisfied things were central-sharing expenses, value for money of provided furniture, and utility expenses. And the most dissatisfied things about facilities in condominium were wireless internet, restaurants, and coffee shops. On the other hand, three most satisfied things for the condominium residents were security of condominium and surroundings, convenience transportation, and pollution free.