Vol. 36 No. 4 (2022): October-December 2022

View Vol. 36 No. 4 (2022): October-December 2022

Published: 2022-12-29

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Research Articles

INTEGRATING PRINCIPLES OF SERVICE MARKETING AND SERVICE OPERATION MANAGEMENT IN LONG TERM CARE : THAILAND CONTEXT

Premchit Khurana, Patima Jitpakdee, Benchamat Thatsaeng

1-19
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A COMPARATIVE STUDY OF THE HEALTH TOURISM POTENTIAL FOR COMMUNITY-BASED TOURISM IN CHIANG RAI AND NAN PROVINCES : IMPLEMENTATION OF THE NEW NORMAL FOR TOURISM

Teerapun Tadniyom, Peeradone Srichan, Akkhaporn Kokkhangplu

20-36
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THE RELATIONSHIP BETWEEN GOOD CORPORATE GOVERNANCE AND RETURNS ON SHAREHOLDERS OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND AND THE MARKET FOR ALTERNATIVE INVESTMENT

Konkanya Thepveerakul, Thanida Chitnomrath

37-50
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A RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE AND RETURNS OF SECURITIES CASE STUDY : COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND ENERGY AND UTILITIES GROUP

Chaiwat Thepveerakul, Thanida Chitnomrath

51-64
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FINANCIAL INDICATORS, NON-FINANCIAL INDICATORS, FIRM CHARACTERISTICS OF INITIAL PUBLIC OFFERINGS, AND POST-IPO EARNINGS MANAGEMENT OF LISTED FIRMS IN THAILAND

Mongkol Shiadphukwan, Pattanant Petchchedchoo, Siridech Kumsuprom

65-84
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FACTORS INFLUENCING THE PURCHASE DECISION OF KETOGENIC FOOD’S CONSUMERS IN BANGKOK

Kunnapat Boonthawee, Saiphin Panthong

85-100
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FACTORS IN THE RESUMPTION OF AIR TRAVEL SERVICES FOR THAI PASSENGERS DURING THE COVID-19 CRISIS

Nutthapong Prakobkandee, Warangkana Kraipetch, Ratchada Ruenruoy

101-121
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SUCCESSFUL RESULTS OF RESOURCE SHARING SERVICES IN PRIVATE HOSPITALS LISTED ON THE STOCK EXCHANGE OF THAILAND BY STRUCTURAL EQUATION MODEL

Napatporn Rodcha, Sivanun Sivapitak, Piyavit Thipbharos, Suravee Sunalai

122-138
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Book Review

ยล เยี่ยม เยือน เหย้า: แนวคิดและทฤษฎีว่าด้วยการท่องเที่ยว เชิงวัฒนธรรม

Suwaphat Sregongsang

139-140
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