Vol. 37 No. 4 (2023): October-December 2023

View Vol. 37 No. 4 (2023): October-December 2023

Published: 2023-12-22

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Research Articles

ONLINE MARKETING COMMUNICATION STRATEGIES ON DOHOME`S E-COMMERCE CHANNELS

Kantaphon Hongklin, Ong-art Singlumpong

1-15
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THE DEVELOPMENT OF SERVICE EXPERIENCE DESIGN FOR WELLNESS BUSINESS: A CASE STUDY IN HEALTH CHECKUP SERVICE OF MAE FAH LUANG UNIVERSITY MEDICAL CENTER HOSPITAL, THAILAND

Trisukon Butploy, Chatrudee Jongsureyapart, Tarittawan Chareanporn, Chanin Yoopetch

16-32
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A DATA ANALYSIS IN CONTRACTORS’ WORK ABANDONMENT IN PUBLIC PROJECTS OF THE OFFICE OF THE BASIC EDUCATION COMMISSION

Valeerut Ritklang, Suravee Sunalai

33-50
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THE STUDY OF LABOR SAVINGS ABILITY IN THE TOURISM INDUSTRY IN THAILAND

Vimolrat Srirattanagool

51-72
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MARKETING COMMUNICATION OF SUSTAINABLE GREEN COMMUNITY CONCEPT OF BANG MUANG SUBDISTRICT MUNICIPALITY COMMUNITY

Kunakorn Wiwattanakornwong, Rachata Khumboon, Navapong Tonthadilok, Surachai Suantubtim, Chatchuda Jiranuntiporn

73-84
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ORGANIZATIONAL CLIMATE AFFECTING ON WORK EFFICIENCY IN THE DIGITAL AGE OF EMPLOYEES FROM OFFICE OF THE BASIC EDUCATION COMMISSION (POLICY AND REGULATOR)

Kirachanya Khongpho, Suravee Sunalai

85-96
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FACTORS AFFECTING THE DECISION TO SHOP AT CONVENIENCE STORES IN BANG YAI AREA

Phonlawat Anukul, Boonlert Wongcharoensangsiri

97-111
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FACTORS AFFECTING GUIDELINES FOR MANAGING MIGRANT WORKER EMPLOYMENT OF ENTERPRISES IN THE AREA OF UDON THANI PROVINCE, THAILAND

Paitoon Kongsong, Charunya Parncharoen, Sukanya Singtui

112-126
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Book Review

NEVER BET THE FARM: How Entrepreneurs Take Risks, Make Decision – and How You Can. Too

Tarittawan Chareanporn

127-128
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