Vol. 38 No. 4 (2024): ตุลาคม-ธันวาคม 2567

View Vol. 38 No. 4 (2024): ตุลาคม-ธันวาคม 2567

Published: 2024-12-13

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Academic Articles

Carbon credit: Crisis and opportunity for Thailand's economy

Sivanun Sivapitak, Kunakorn Wiwattanakornwong, Phanthakan Thanon

1-19
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Research Articles

The Digital marketing and opinions affecting the customer’s journey in purchasing products via live streaming of Gen Y consumers in Surat Thani Province

Khwanchanok Saardkaew, Charunya Parncharoen, Sukanya Singtui, Chutitanrat Uttamasiriseni

20-36
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Confirmatory factor analysis of motivation factors and maintenance factors affecting the risk of community financial organizations under COVID-19 circumstances

Rathiya Songsuk, Angkana Leerattananugulsiri, Teerada Boonpamee

37-54
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Exploratory factor analysis of new technology acceptance

Vutti Watcharodomprasert

55-70
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The study of profitability that affects the earnings quality of listed companies on the Stock Exchange of Thailand

Kanlaya Tanmanee, Thanathon Chongsirithitisak, Nattawut Pathamakom

71-86
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Empowering local innovators for sustainable management of traditional handicraft community enterprises

Aritat Aksorntap

87-105
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Clients satisfaction on service quality at the Doem Bang Nang Buat Hospital, Suphanburi Province

Thanatchon Jangkhum, Rotjana Suagpankhao

106-122
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Service quality and experiential value affecting repurchase intention of beauty clinic business customers in Chiang Mai

Supawat Phongwatcharawat, Phatteera Phengphit, Rattanakarn Khomson, Suchada Sapsarn

123-138
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Guidelines for developing a successful café business : A case study of cafés in the Northern Border Economic Area of Thailand

Supannika Khuanmuang, Warawut Ruankham

139-163
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The influence of electronic service quality on user satisfaction in filing personal income tax returns in Bangkok

Piyavit Thipbharos, Yossaya Poonsookkho, Phoommhiphat Pongpruttikul, Sukany Singtui

164-180
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Book Review

ChatGPT AI ปฏิวัติโลก

Suthep Nimsai

181-182
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