Strategic Management for the Elderly Care Business Website and Development of a System to Support the Aging Society to Improve the Quality of Life in Uttaradit Province.
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Abstract
This research aims to study strategic management factors affecting access to elderly care business websites in Uttaradit Province, examine structural equation models of strategic management factors affecting website accessibility, and develop a system to support the aging society for improving quality of life in Uttaradit Province. This quantitative research involved 385 elderly individuals or their relatives using elderly care business services in Uttaradit Province. Data were collected through questionnaires and analyzed using descriptive statistics and SEM. The results show that the marketing service demand model consists of 7 observable variables (product, price, place, promotion, personalization, physical evidence, process). The website characteristics model comprises 5 observable variables (perceivable, operable, understandable, robust, conformance), and the elderly web accessibility model includes 3 observable variables (personal status, physical condition, computer usage). The SEM analysis showed that the model fits well with empirical data (Chi-square/DF = 1.472, p-value = 0.058, GFI = 0.962, AGFI = 0.941, CFI = 0.908, NFI = 0.918, RMSEA = 0.078). Marketing service demand has a direct positive influence on elderly web accessibility at 0.96 (p<0.01). Website characteristics have a direct positive influence on elderly web accessibility at 0.38 (p<0.01). The development of uttaraditseniorcare.com followed the complete 7-phase SDLC process, including User Acceptance Testing (UAT) with actual users. The system successfully meets the needs for elderly care and provides strategic guidelines for improving the quality of life for the elderly in Uttaradit Province.
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