ATTITUDES FOR LIFE INSURANCE OF MUSLIMS IN MUANG DISTRICT, YALA PROVINCE

Abstract

The objectives of this research were 1) to study the attitude  for life insurance of Muslims in Muang District, Yala Province 2) to compare the choice for life insurance of Muslims 3) to study the factors that affected life insurance decision of Muslims. The sample was taken from insured respondents 384 people. The questionnaire was used as a tool for data collection. The statistics used in the data analysis were mean, standard deviation, t-test, F-test and multiple regression . The research found that 1) The decision to buy life insurance of Muslims in Muang District, Yala Province had the highest average 2) The difference of insureds in term of genders and ages made difference decision to purchase life insurance for Muslims. 3) factors: knowledge of life insurance (X1), attitude (X2), motivation (X3), marketing promotion (X8), personnel (X9) and physical evident (X11) had a statistically significant influence to Muslim life insurance decision-making and could jointly explain the variation of Muslim life insurance decision, 96.90% and the forecast equation can write as follows:

Y ̂= - 0.211 + 0.033X₁ + 0.398 X₂+ 0.592 X₃ +0.076 X₈ + 0.070 X₉ - 0.112 X₁₁