Cover in Vol. 36 No. 1

Determinants of Money Management Behavior among Generation Z in Chiangmai Province

1-15

Financial Management Approaches for Obtaining Support from the “Saang Thai” Community Business Loan: A Pathway to Achieving the Sustainable Development Goals

16-28

Beneficial Psychological Counseling Processes: Perspectives from Clients

29-42

Factors Influencing Professional Mental Health Help-Seeking Intention among Chiang Mai University Students

43-64

The Current Status and Needs Assessment for Learning Development of Undergraduate Music Education Students in Universities in Northern Thailand

65-85

Competitive Advantage Strategies of Small and Medium Enterprises (SMEs) in the Non-alcoholic Beverage Service Business in Bangkok Area

86-115

Branding and Storytelling on the Packaging of an Ethnic Textile Product

116-137

A Developmental Approach to Achievement Orientation Competency for School Administrators in Serm Ngam District, Lampang Primary Education Service Area Office 2

138-159

Constructing Identities of Transgender Women in Thailand’s English-Language News: Critical Discourse Studies

160-175

The Impact of EU Artificial Intelligence Act on Public Interest for Sports: Challenges and Opportunities of European Sports

176-193

Legal Problems Concerning the Powers of the Election Commission: A Case Study of Temporary Suspension of Candidate Eligibility Prior to the Official Announcement of Election Results.

194-209

AI Leadership of School Administrators for the Development of Education in the Artificial Intelligence Era

210-229

Metonymy in News Headlines and Representation of “Chiang Mai” in English-Language News Headlines on the Facebook Group Chiang Mai News in English

230-251

Bibliography

Backside in Vol. 36 No. 1