Guidelines for Enhancing the Potential of Coffee Farmers in Highland Areas Pa Deng Sub-district and Huai Mae Phriang Sub-district, Kaeng Krachan District, Phetchaburi Province.

Abstract

This study aims to explore the fundamental context of coffee farmers, assess their potential, and propose strategies to enhance their capabilities. A mixed-methods approach was employed, combining quantitative and qualitative research methods. The study involved 32 coffee farmers from Huai Mae Priang and Pa Deng subdistricts in Kaeng Krachan District, Phetchaburi Province. Data collection was conducted through questionnaires, potential assessments, and focus group discussions. Statistical analysis included percentage calculations, mean values, and content analysis. The findings revealed that: (1) most coffee farmers practiced integrated farming on highland areas and refrained from using chemical substances. The majority cultivated Robusta coffee varieties and used the Dry Process method for coffee bean processing. (2) The farmers’ potential, ranked from highest to lowest, included knowledge of coffee production, general management skills, financial and budgeting management, and availability of production materials and facilities. (3) The recommended strategies to enhance the potential of highland coffee farmers included: (1) developing knowledge and understanding across key management components—namely, coffee production, financial and budgeting management, equipment and facility readiness, and overall management; (2) conducting regular visits and farmer engagement to follow up on knowledge transfer outcomes and to identify and address issues; (3) providing support to improve efficiency and potential; (4) monitoring and evaluating outcomes for continuous improvement; and (5) managing data for production planning, distribution, and cooperative enterprise development.