ENTREPRENEURSHIP COMPONENTS OF TOURISM BUSINESS IN THAILAND
Keywords:
Entrepreneurship, Tourism and Guide BusinessAbstract
The objectives of this research were to investigate of validity and reliability the accuracy of indicators for Entrepreneurship. The target population was managers who worked in tourism business’s Thailand in 9,134 firms. The questionnaires were utilized as a research instrument. A total of 400 completed questionnaires were returned. Second order confirmatory factor analysis by AMOS was used to analyze the data. The results of this study showed that this measurement model was well fitted to the empirical data. Factor loadings of Innovativeness, Proactiveness, and Risk Taking were 0.95, 0.91, and 0.86 respectively. Thus, this model exhibited acceptable levels of fitted.
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