BEAUTY BLOGGER: AN ONLINE BEAUTY INFLUENCER

Abstract

Today, blogging which is a form of social networking has become a popular tool for marketing media. Professional bloggers are sponsored by manufacturers of goods, services, or beauty products. Most of the beauty bloggers who write or create qualified and interested contents would gain trust and confidence from those followers who read their blogs. Later on, these accumulated trusts can turn the beauty bloggers into influencers on the online customers’ thoughts and decisions to purchase goods and services related to the beauty matters. Because of this, blog can be used to enhance the marketing channels for the manufacturers of beauty products and services. Also, it is considered as a low cost but effective marketing to promote products and services in a wider range of consumers as well as a way to create and share ideas between consumers to consumers or consumers to manufacturers.