Suthiparithat Journal Suthiparithat Suthiparithat Journal of Business and Innovation

Vol. 37 No. 1 (2023): January-March 2023

View Vol. 37 No. 1 (2023): January-March 2023

Published: 2023-03-30

Full Issue

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Research Articles

DECISION-MAKING PROCESS IN SELECTING A REHABILITATION CENTER FOR RELATIVES OF STROKE PATIENTS IN BANGKOK

Chadaporn Phungoen, Suravee Sunalai

1-16
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DEMAND FORECASTING IN BEVERAGE INDUSTRY: A CASE STUDY OF BUSINESS SIMULATION GAME

Kunakorn Wiwattanakornwong, Varis Limlawan, Suphaphon Butrsai, Natlada Ninpan, Chakatbordee Vannangkura, Arissara Thepkaew, Kamonwan Ngamdee, Pongsathorn Ploythummakun

17-32
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The STUDY OF ONLINE MEDIA USAGE FOR THE ACTIVE CITIZENSHIP IN THE 21ST CENTURY OF SRINAKHARINWIROT UNIVESITY’S STUDENTS, FACULTY OF SOCIAL SCIENCES

Pimtawan Jantan

33-46
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The INFLUENTIAL RELATIONSHIP OF WORKPLACE FACTORS ON EMPLOYEES’ JOB MORALE

Pornprom Chomngam

47-59
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FACTORS AFFECTING THE DECISION OF CUSTOMERS TO BUY HEALTH INSURANCE FOR CHILDREN (1 MONTH TO 10 YEARS OLD) OF A LIFE ASSURANCE COMPANY IN CHIANG MAI DISTRICT

Dararat Sribenjarat, Anake Chitkesorn

60-77
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FACTORS INFLUENCING THE BUYING DECISION OF HEALTHY BAKERY IN BANGKOK

Weerachat Uttaranakorn, Saiphin Panthong

78-92
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SERVICE MARKETING MIX AND SATISFACTION IN COVID-19 PROTOCOL THAT AFFECTED CUSTOMERS’ LOYALTY TOWARDS SERVICES OF BEAUTY CLINICS IN CHIANG MAI

Supawat Phongwatcharawat, Suchada Sapsarn, Taechit Sansi

93-108
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FINANCIAL RATIO, BOARD STRUCTURE AND THE PERFORMANCE OF LISTED COMPANIES ON THE STOCK EXCHANGE OF THAILAND INDEX CLMV

Sukanya Wonglakron, Jugkrit Mahoran

109-127
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THE INFLUENCES OF DIGITAL MARKETING MEDIA ON PERCEIVED VALUE AND BRAND PREFERENCE AFFECTING THE DECISION MAKING OF UNDERGRADUATE STUDY AT PRIVATE UNIVERSITY

Nattanicha Rochanacirin, Surasit Udomthanavong

128-141
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Book review

A WORLD OF THREE ZEROS

Nathapornpan Piyaareekul Uttama

142-143
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