Vol. 38 No. 3 (2024): กรกฎาคม-กันยายน 2567

Research Articles

• Supply chain strategy management of community-based tea and coffee tourism: Case study Chiang Rai community-based tea and coffee tourism

  Thunwa Kaewket, Supannika Khuanmuang, Kasiphon Aphimukkhunanon, Pornwasin Sirisawat

  1-15

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• The 5G technological awareness and utilization in the context of wireless communication

  Isaree Praditteera

  16-35

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• A study of financial ratios affecting dividend payments - A case study of companies listed on The Stock Exchange of Thailand that has paid dividends for 10 consecutive years

  Kasidatch Taengphu, Thanida Chitnomrath

  36-46

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• Impact of digital marketing communication and electronic service quality on consumer purchase decision via digital modern trade platforms in Bangkok

  Thanapol Hruanan, Charunya Parncharoen

  47-64

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• Work-life balance affecting the well-being in modern organizations of working-age Gen Z in Bangkok

  Suthasinee Basala, Charunya Parncharoen

  65-79

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• Economic factors determining money laundering crime

  Danaikrit Inthurit, Watcharanan Thongma, Ratthakorn Pongprasert, Kunakorn Wiwattanakornwong

  80-94

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• Factors affecting purchase decisions of early aged consumers to buy healthy bakery products from convenience stores in Bangkok

  Nuntiya Ketkaew, Saiphin Panthong

  95-113

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• The factors influencing the decision to rent cosplay costumes of Generation Y and Generation Z in Thailand

  Tatporn Kumsamut, Pratsanee Nakeeree, Chinnapong Kanna, Kasiphon Aphimukhunanon

  114-131

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• The impact of online advertising and the quality of electronic services on consumer purchasing intentions via social media platforms in Bangkok and its Metropolitan Area

  Paloj Inthawong, Charunya Parncharoen, Thammika Sutthasian

  132-152

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• Motivation and working environment in the next normal era influencing organizational engagement of employees of a state department in Nonthaburi

  Visith Taepaiboon, Suravee Suravee

  153-169

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• The influence of motivation on selective exposure to the Korean series ‘Dr. Romantic Season 3’ among working-age in Bangkok

  Parinda Roengsak

  170-189

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