Vol. 38 No. 2 (2024): เมษายน-มิถุนายน 2567

View Vol. 38 No. 2 (2024): เมษายน-มิถุนายน 2567

Published: 2024-06-25

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Academic Articles

Fostering integration: An Islamic studies curriculum development and management for Thailand's educational landscape

Abdulhafiz Hille, Artit Nooraba, Usamarn Madami

1-10
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Research Articles

Cash flow and firm growth in the Coronavirus Disease 2019 (COVID-19) pandemic situation of Companies Listed on the Thai Stock Exchange

Premarat Vilalai, Pornchanok Chaleampong

11-19
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The online marketing strategies that influence to purchase decision cosmetics through the TikTok platform of Generation Y

Chayanist Chaweewanpukdee, Thanakrit Wongmahasetha

20-35
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A comparative study of the use of lean techniques in hotpot buffet restaurant a case study in Chiang Mai

Pakhawat Sailasuta, Taien Layraman

36-50
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The influential relationship between the service marketing mix and Maslow's motivation on the purchasing decisions of online accounting software among Thai entrepreneurs in the Bangkok metropolitan region.

Piyavit Thipbharos, Saman Chatchai, Perapon Buranamontri, Shujian Yin, Ying Chen

51-70
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The relationship among marketing mix, AR technology characteristics, and purchase intention of fashion products using AR-enhanced reality through online channels among generation Z consumers in Bangkok

Sarayut Kongkarnruji, Jiraporn Chomsuan, Warisara Laemthong

71-86
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Pollution management guideline for sustainable business of the closed system broiler farm in Nakhon Ratchasima

Paphatsarin Anunmaneechai, Charunya Parncharoen, Sukanya Singtui

87-103
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Role of customer participation behavior and doctor’s caring attitude as the base for dental service perception to contributing to competitive advantage

Naphatsadol Muangmoon, Chatrudee Jongsureyapart, Tarittawan Chareanporn

104-122
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The impact of profit efficiency and tax planning on the stock prices of compnanies listed on The Stock Exchange Index 100

Sumalee Namachote, Jugkrit Mahoran, Supannarat Masarat

123-141
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Strategic factors in ornamental plants (balled tree) export business in Thailand

Worada Detkriengkrai, Nisit Manotungvorapun

142-165
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The influence of celebrities on consumer purchasing behavior regarding EP brand clothing

Yada Taweesak, Thanakrit Wongmahasetha

166-178
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Book Review

Designing your work life: คู่มือออกแบบชีวิตที่ใช่-งานที่ชอบ ด้วย design thinking

Benchawan Benchakorn

179-180
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