THE DEVELOPMENT OF COMMUNITY TELEVISION STATION IN SONGKHLA LAKE BASIN

Abstract

This research has the objectives 1) to study the context of the community that relates and helps the establishment of community television in Songkhla Lake Basin, 2) to study the context of community communication that relates and helps the establishment of community television in Songkhla Lake Basin, and 3) to propose the management guideline of community television station establishment to solve problems and develop The Songkhla Lake Basin. This research is mixed method. For quantitative method with survey, the population was 140 people from two areas of Songkhla Lake Basin, namely; Thale Noi area and Sathing Phra Peninsular. The samples came from people who worked with community leaders. The data was analyzed by descriptive statistics. For the qualitative method comprised focus group and in depth interview of 14 key informants who were are thought leaders and worked in community. After that, the data was analyzed with Content analysis. The result showed that: 1) community context was a variety of culture but people forgot the way of community and lack of participation of new generation. The community often open to television. 2) Community communication context, leaders should be experts in various dimensions and new generation should participate. The television programs was news program. The preferred content were developed as they desire, the content about sustainability and identity of community. 3) The management guideline were (1) to manage under a well-beaten two faced drum (Phon) concept which was loud and long-hitting. Phon was tool for communicating in Songkhla Lake Basin in the past, (2) pattern and content of program should come from community committees, (3) to earn income, there were donation, income from advertisement of community economie and fund from many organizations relating community.