THE RELATIONSHIP BETWEEN WORK VALUES AND ENTREPRENEURSHIP OF GENERATION Y IN BANGKOK
Keywords:
Work Value, Entrepreneurial Characteristics, Generation YAbstract
This research is a study of work values, entrepreneurial characteristics and the relationship between work values and entrepreneurial characteristics of generation y in the Bangkok area. For creating good work values and enhancing entrepreneurial characteristics to benefit organization, including the person who become the owner of business in the future. The research instruments were questionnaire from 392 people by using purposive sampling and giving a Five-Likert Scales rating. The analysis of data was accomplished by statistic computation software of mean, correlation coefficient and Cronbach’s Alpha coefficient.
From the research, it was found that generation y in Bangkok area valued social/altruistic work value the most and followed by internal work value, prestige work value and external work value and average 3.87±0.75, 3.74±0.80, 3.72±0.76, 3.68±0. respectively. Entrepreneurial characteristics in dimension of risk -taking was valued the most followed by autonomy, innovativeness, competitive aggressiveness and average 3.62±0.78, 3.61±0.75, 3.60±0.79, 3.57±0.83, 3.44±0.88 respectively. Risk- taking was most important to distinguish the entrepreneurial from employees. Furthermore, this research was founded that work values were significant positively related to entrepreneurial characteristics that mean more level of work values, more entrepreneurial characteristics.
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