Vol. 37 No. 3 (2023): July-September 2023

View Vol. 37 No. 3 (2023): July-September 2023

Published: 2023-09-30

Full Issue

PDF

Research Articles

EXPLORING BRAND RECOGNITION THROUGH PRODUCT PLACEMENT IN A SERIES : A CASE STUDY OF KOREAN DRAMA "A BUSINESS PROPOSAL"

Kamonwan Sang-ngern, Chuanchuen Akkawanitcha

1-19
- PDF
UTILIZING FORECASTING TECHNIQUES FOR PURCHASE PLANNING TO REDUCE SHORTAGE PROBLEM: A CASE STUDY OF BEDDING AND HOME LIVING CATEGORY OF ABC PUBLIC COMPANY

Mayuree Chaemfa, Kunakorn Wiwattanakornwong

20-37
- PDF
A COMPARATIVE STUDY OF THE RELATIONSHIP OF THE CORPORATE GOVERNANCE COMPONENT OF FAMILY BUSINESSES AND NON-FAMILY BUSINESSES LISTED ON THE STOCK EXCHANGE OF THAILAND WITH OPERATING PERFORMANCE AND FIRM VALUE

Paksirikarn Sirithanatrakarn, Thanida Chitnomrath, Siridech Kumsuprom

38-54
- PDF
WILLINGNESS TO PAY TO IMPROVE THE EXPERIENCE AND INTERNAL SERVICE EFFICIENCY OF THAI PASSENGERS IN SUVARNABHUMI AIRPORT

Nattakarn Chaihawong, Soibuppha Sartmool, Supawat Sukhaparamate

55-73
- PDF
SUCCESS FACTORS OF THE ENERGY BUSINESS AFFECTING SUSTAINABILITY : A CASE STUDY OF ENERGY BUSINESS IN THAILAND

Noppachai Thiratitsakun, Ratchata Khumboon, Siridech Kumsuprom

74-91
- PDF
FACTORS AFFECTING TOURISTS’ INTENTION TOWARDS CREATIVE COMMUNITY-BASED TOURISM IN SONGKHLA PROVINCE

Duangrudee Uthaihoem, Orachan Sirichote

92-106
- PDF
THE EFFECT OF OMNI- MARKETING COMMUNICATION BY SOCIAL MEDIA INFLUENCER ON CONSUMER ATTITUDE AND CONSUMER TRUST OF ORGANIC BEAUTY PRODUCTS IN THAILAND

Phurisa Phanpanit, Leela Tiangsoongnern, Siridech Kumsuprom

107-126
- PDF
MANAGEMENT MODEL FOR ENHANCING THE LEVEL OF COMMUNITY ENTERPRISE MANAGEMENT IN GOLDEN LONGAN PROCESSING, BAN THI SUB-DISTRICT, BAN THI DISTRICT, LAMPHUN PROVINCE

Aritat Aksorntap, Isaree Baedcharoen, Chanvit Jatuprayoon

127-141
- PDF
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS AND ALUMNI WORD OF MOUTH ON UNIVERSITY ENROLLMENT INTENTION: A STUDY OF NEPALESE AND THAI STUDENTS

Meghna Pradhan, Sunida Piriyapada

142-157
- PDF
THE MARKETING MIX’S INFLUENCES AFFECT THE COSMETIC REPRODUCING DECISION OF MEDIUM-SIZED MANUFACTURERS IN NONTHABURI

Pannaros Meepiarn, Saiphin Panthong

158-175
- PDF

Book Review

The Big Nine ยักษ์ 9 ตน อิทธิพลแห่ง AI

Nattaphon Rangsaritvorakarn

176-177
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy