ปีที่ 26 ฉบับที่ 2 (2025): May - August 2025

บทความวิจัย (RESEARCH ARTICLE)

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  The Interplay of Social Presence and Immersive Experience in Shaping Consumer Purchase Intentions on TikTok Live Streams in China

  Zheyun Zheng, Qin Yang

  1-15

  • pdf
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  Cooperative Strategies of Higher Education between Beijing and Thailand under the Ideology of the “Belt and Road Initiative”

  Weiyong Ou, Jiraporn Supising, Yongyouth Yaboonthong , Choocheep Puthaprasert , Winyoo Santipapwiwatana

  16-27

  • Pdf
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  Effectiveness of Peer Coaching and Academic Performance in Teaching Internship

  Genalyn P. Lualhati, Chalermsup Karanjakwut

  28-41

  • Pdf
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  Household Debt and Income Inequality in Thailand: A Vector Autoregressive Analysis

  Pacharaporn Arkornsakul, Tanapol Rattanasamakarn

  42-56

  • Pdf
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  Exploring Students’ Attitude Toward Covid-19 Vaccination

  Marvien Maraggun Barrios

  57-66

  • Pdf
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  The Effects of Extensive Self-directed Listening through English Films on EFL Students' Motivation to Engage in Listening Practice

  Natthapat Kettongma

  67-81

  • Pdf
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  Development of Practical Teacher Competencies Through Social Engineer Process in a School Lunch Program

  Supot Boonraeng, Chatree Maneekosol, Tanyawan Sridechakul, Pilutasut Suwannalert, Naksit Panyoyai

  82-104

  • Pdf
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  Evidence-Based Analysis of Mental Health Challenges Among LGBTQ+ Youths

  Thanawat Suwan Manee, Priyanut Wutti Chupradit

  105-120

  • Pdf
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  Creating a conducive learning environment for overweight students: Department of Community Development, Faculty of Humanities and Social Sciences, Nakhon Si Thammarat Rajabhat University, Thailand

  Daycho Khaenamkhaew

  121-141

  • Pdf
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  Developing a Model to Enhance Customer Loyalty in the Restaurant Business through Digital Transformation, Focusing on Risk and Image

  Sarinya La-ong-in Thayarnsin

  142-163

  • Pdf
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  The Project Evaluation of the Sustainable Economic and Social Enhancement: The Case Study of Wiang Mok Subdistrict Northern of Thailand

  Yaowatiwa Nammakhun, Piyarat Tongtanee, Rojarej Nanta

  164-179

  • Pdf
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  Factors Affecting the Political Culture of First-Time Voters in the General Election of 2023 A.D. in Upper North of Thailand

  Nattapong Kantaros, Wanlapat Suksawas , Phitsanu Phisamacharayothin

  180-197

  • Pdf
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  The Model of Occupational Health and Safety Management by Community-Based Approach of Self-Employed Elderly Workers in Uttaradit Province, Thailand

  Saranyoo Ruanjan, Kittiwan Junrith, Thanakorn Thanawat, Erika Symonette Ferguson

  198-210

  • Pdf
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  Supporting Request and Medical Efficacy of COVID-19 Patients: A Cross-sectional Survey from the Help Society Network

  Sarinrat Jitjum, Vadhana Jayathavaj, Phaksachiphon Khanthong

  211-225

  • Pdf
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  Examining the Factors Influencing Employee Retention and Loyalty in a Private Hospital in Bangkok, Thailand

  Damrong Sattayawaksakul, Pimpa Cheewaprakobkit, Busabong Chulapetch

  226-239

  • Pdf