Published: 2023-05-31

Full Issue

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Research Articles

The Relationship between Thai Air Asia’s Marketing Communication Strategies and Customers’ Service Selection Decision at Don Mueang Airport under The Situation Of COVID-19

Supannikar Bootrat, Pornprom Chomngam

8-25

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The Relationship between Movie Viewing Behaviors on Viu (Thailand) Platform of a Generation Y Group in Bangkok and Their Satisfaction toward the Platform

Nuntika Jitreengam

26-39

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The Comparative Advertising Effectiveness on Instagram Platform between Instagram Photo Ads and Instagram Stories Ads on Disneynewworld Shop Which are Effect to Number of Reach and Number of Followers

Manita Ketkaew, Montira Tada-amnuaychai

40-55

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Image Communication of Thai Singers Artists in Abroad: the Case Study of Milli and PP – Billkin

Chattaporn Saladtook, Teerati Banterng

56-70

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Online Marketing Communication for Nathaleeya Massage for Health and Effective Digital Marketing Communication for Millennial in Bangkok

Thanomrat Thongjang, Chutima Kedsadayurat

71-87

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A comparison of Fake News Presentation on COVID-19 of Government and Civil Society in Thailand: Case Studies of AntiFakeNewsCenter Website and CofactThailand Website

Thawatchai Doungthai; Krit Tothanayanon; Komsan Rattanasimakool, Katekanok Chumpradit , Jiraporn Khunsri

88-108

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The Relationship between Government’s Source Credibility and The Attitude Change toward an Electric Vehicle of Drivers in Bangkok

Kantarat Pakdeebanchasak, Pornprom Chomngam

109-123

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Media Exposure Behavior Utilization and Satisfaction of the Upper Southern Network Participants towards the Online Communication System U2T ONLINE COMMUNITY, the Project to Enhance the Economy and Society by Integrated Sub-district (1 Sub-district, 1 Univ

Buncha Chonpitak, Sasihphan Bilmanoch, Suthep Dechachep

124-139

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The Study of Content and Users Engagement on Salon & Studio Facebook Fanpage. The Guideline for Developing Content for Blooming salon x studio Facebook Fanpage

krongkarn somsri, Pataraporn Sangkapreecha

140-153

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The Development of Teachers’ Ability for Online Lessons: The New Normal Learning Development Project

Suthawan Thummasungwan, Prakit Arsa

154-169

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Engagement on Facebook Ads and Instagram Ads: The Case Study of Beauty Buffet

Phirunya Euapuephan, Montira Tada-amnuaychai

170-185

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Design Studies of Smartphone Website Interface Design for Older Adults

Patana Duangpatra, Khonteeneung Saenghiruna

186-198

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Articles

The Elderly’s Challenges in Online Business

Kanchana Meesilapavikkai

199-209

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Creating Aesthetic Communication from the Imprecision of Competitor Makeup in TV Show “Sing Your Face Off”

Krit Kamnon

210-220

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Psychological Theories for Development of Infographic Media to Enhance Life Skills on Violence Prevention

Nawawit Navachewinmai

221-232

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Drone Photography Aesthetics: Exploring the Drone Photograph for Cycling

Jatechan Kerdsuk, Lattasith Taweesuk

233-241

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The Beauty of Photography for Communicating the Raw Banana Flour Product and the Light Weight Plant Pot Project: Mobilizing for Economics and Foundational Social After Covid by BCG Economics (U2T for BCG) Daen Sa-Nguan, Ranot District, Songkhla

Wichulada Thavaroj, Nutthawut Singnongsaung, Kittithat Srifa

242-256

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Content Creation for Middle-aged on Facebook Fanpage Magnolia’s Dairy

Chayanoot Veerasarn

257-274

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Book Review

วิจารณ์หนังสือ “การเขียนเพื่อการประชาสัมพันธ์ หลักการและหลักปฏิบัติพื้นฐาน (ฉบับปรับปรุง)” ของ รองศาสตราจารย์ ดร.นภวรรณ ตันติเวชกุล

ธีรวันท์ โอภาสบุตร

275-277

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