Vol. 20 No. 2 (2024): July - December, 2024 | Phuket Rajabhat University Academic Journal

Assessment of Work-Related Stress in the Thai Aviation Industry

Joose Ritaranta, Kullada Phetvaroon

1-15

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Influences of Media Exposure, Interpersonal Attraction, and Parasocial Interaction on Political Self-Efficacy and Voting Intentions in the 2023 Thai General Election

Peerawat Tan-intaraarj

16-37

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I IMPACT OF AI CHATBOT-ENHANCED CUSTOMER SATISFACTION ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER TRUST

Hui LIANG, Sutthikarn Khong-khai, Winitra Leelapattana, Chin-Fa Tsai

38-56

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ความสุขของนักท่องเที่ยวในการท่องเที่ยวชุมชนชัยบุรี พัทลุง (หมู่บ้านกะลาเงินล้าน)

Korkaew Jankingthong, วิวัฒน์ จันทร์กิ่งทอง

57-76

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Readiness Assessment of Local Food Operations in Community-Based Tourism to Promote Gastronomic Tourism in Satun Province

Melissa Yodkhayan, Umaporn Muneenam

77-104

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Challenges and Implications of the Crisis Faced by Grassroots SMEs and Entrepreneurs Processing Agricultural Products Derived from Durian in Narathiwat Province

Sarannee U-senyang, Sofia Sama-alee, Kotchaponpan Pongtongmuang, Dussadee Nakruang, Atchara Jiamton

105-128

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มาตรการไร้กระดาษและเพิ่มประสิทธิภาพในกระบวนการจัดการเอกสารด้วย ระบบสารบรรณอิเล็กทรอนิกส์ กรณีศึกษา บริษัท JJJ
PAPERLESS IN DOCUMENT MANAGEMENT PROCESS THROUGH E-DOCUMENT MANAGEMENT SYSTEM: A CASE STUDY OF JJJ COMPANY

Phoommhiphat Pongpruttikul, Kunakorn Wiwattanakornwong

129-144

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ACTIVE LEARNING TO ENHANCE ESSENTIAL SKILLS IN THE 21ST CENTURY FOR SCHOOLS IN SURAT THANI

anchaleephon mhankong, Chalita Cheewaviriyanon, Kanokkarn Kittichartchaowalit; Natinai Jinsakul

145-157

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Digital Integrated Marketing Communication of car sales business

Pailin Trairat

158-170

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Chinese Character Memory strategy and Chinese Character Teaching Method by Using Joyce & Weil Memory Model

Tangthao Seajea, nattida podsalee

171-186

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Full Issue

Research article