Vol. 20 No. 73 (2025): July - September 2025

View Vol. 20 No. 73 (2025): July - September 2025

Published: 2025-09-29

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Academic article

Labor, Labor Mobility and Wage Adjustments

Nikorn Noiprom

1-12
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Research article

Guidelines for the Management of Welfare for Disabled Workers to Promote Equal Rights and Freedoms: A Case Study of International Hotel Chains in the Bangkok

Rachanon Taweephol, Prommatr Jindachote, Sabaithip Mongkolnimit, Sarayuth Maneerat, Chissanu Aiamssard

13-23
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Work Engagement and Operational Effectiveness of Local Government Employees Phanat Nikom District, Chonburi Province

Anan Boonsanong, Pakong Sukontajit, Wichian Chanthanet

24-38
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Learning Organization of Local Government Organization Personnel in Nakhon Phanom Province

Yuttaphong Jakkhom, Nutthaporn Hamkhamhak, Wipawee Sriwongsa

39-53
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Factors Affecting Customers’ Online Purchase Decisions Process of Products: A Case Study of the Chom Thong Native Chicken Farmers Group, Chiang Mai

Watcharanan Thongma

54-65
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Marketing Mix Factors Influencing Consumers' Decision to Use Netflix Services in Nakhon Ratchasima Province

Ajcharapan Tangjaturasopon

66-78
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Customer Journey Model for Pesticide-Free Vegetables and Longan from the Baan Pa-Hget-Tee Agricultural Group in Nong Phueng Subdistrict, Saraphi District, Chiang Mai Province, from the Farmers' Perspective

Veerapun Anunchaitawat, Nutchari Teeyabun, Tanyarut Linruesee, Sanruethai Jensomboon, Tipwon Tananchai, Ravipreeya jiranantharaporn, Walai Chaimoon, Sangla Suyarat, Worawarun Punsuwan, Somsak Sutar, Wasana Yothaitiang, Wanida Puanya, Jirutkanda Juntee

79-89
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Adaptation Strategies Affecting the Survival During the COVID-19 of Entrepreneurs in Ban Tawai Handicraft Tourism Community, Hang Dong District, Chiang Mai Province

Suthira Sitthikun, Winitra Leelapattana, Weerapon Thongma

90-104
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Value Chain and Logistics Cost Management with Sufficiency Economy Philosophy Influencing Operational Efficiency of Pineapple Farmers in Loei Province

Radasa Netsangsee, Palakorn Wongla

117-127
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Acceptance and Economic Worthiness of the Innovation of Modified Biochar for Agricultural Based Communities in Chiang Mai and Lamphun

Ratchanon Somboonchai, Phanit Nakayan, Porramin Narata, Patcharin Supapunt, Mujalin Pholchan, Nettraporn Doungsong

128-139
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A New Approach to Corporate Social Responsibility Management in Construction Contracting Businesses: From Traditional Frameworks to Sustainability and Innovation

Chattawat Shatnataphat

140-150
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Thesis article

Innovation Capability Effects of Competitive Advantage and Firm’s Performance: The Moderating Role of Entrepreneurial Orientation of Firm Performance in Micro Enterprise’s Trade Sector in Lower North 1

Tanatporn Hadai, Tummatinna Seesupan, Prasittichai Narakorn

105-116
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