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Vol. 32 No. 103 (2018): July-September

Published: 2020-06-26

Full Issue

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Research Articles

THE STUDY OF INTERNATIONAL STANDARD IMPLEMENTATION FOR SUPPORTING SOFTWARE PROCESS IN STARTUP BUSINESS ENTERPRISE

Waraporn Jirapanthong

1-12
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THE DIFFERENT DEMOGRAPHIC CHARACTERISTICS OF THE CONSUMERS AND THE SERVICE MARKETING MIX (7Ps) OF PRODUCT CATALOGUE IN CONVENIENCE STORES IN BANGKOK

Tanya Supornpraditchai

13-28
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KNOWLEDGE AND CONFIDENT IN KNOWLEDGE OF INVESTIGATIVE FORENSIC PSYCHOLOGY AMONG POLICE STUDENTS

Somvadee Chaiyavej

29-42
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THE RELATIONSHIP BETWEEN PATH-GOAL THEORY LEADERSHIP AND MANAGEMENT OF ACADEMIC ADMINISTRATORS UNDER THE JURISDICTION OF SECONDARY EDUCATIONAL SERVICE AREA OFFICE 3, NONTHABURI PROVINCE

Phawita Hunsakul, Sangob Intaramanee, Terada Pinyo

43-54
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RELATIONSHIPS BETWEEN GAME PLAYING BEHAVIOR AND SELF-ESTEEM OF LOWER SECONDARY SCHOOL STUDENTS

Supat Chupradit, Nongluck Kienngam

55-67
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THE IMPORTANCE OF PROFESSIONAL SKILLS OF THE INTERNATIONAL ACCOUNTING STANDARD NO. 3 IN THE COOPERATIVE EDUCATION PROGRAM

Songkran Gaivong

68-80
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SUCCESS FACTORS AND SUSTAINABILITY OF SOCIAL ENTERPRISES IN COMMUNITY-BASED TOURISM IN THAILAND

Kanjana Sommit, Bussaba Sitikarn

81-94
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FACTORS INFLUENCING CONSUMER’S CHOICES OF GREEN SHOP

Tharusida Rungruangkanokkul, Prattana Punnakitikashem, ศิริสุข รักถิ่น

95-106
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FACTORS AFFECTING PURCHASING BEHAVIOR OF ASEAN TOURISTS IN THAILAND

Kritsada Udomsukh, Leela Tiangsoongnern

107-118
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EFFECTS OF THIPHALA HERBAL FORMULA IN OBESITY STAGE 1 SUBJECTS AT MAHARAJ NAKHONSITHAMMARAT HOSPITAL

Atcharee Kaewtong, Pansak Sugraroek

119-130
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BRAND IMAGE THAT INFLUENCE THE DECISION-MAKING PROCESS OF BUYING SAUSAGE IN CONVENIENCE STORE A IN BANGKOK

Anumat Mamad, Prerapha Taweesuk

131-147
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INFLUENCE OF MEDIA CHARACTERISTICS AND MEDIA ACCESS ON INFORMATION EXPOSURE VIA DIGITAL SIGNAGE: A CASE STUDY OF MEDIUM-LEVEL FRESH COFFEE SHOPS

Pongsakorn Rattanavarata, Daranee Pimchangthong

148-159
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THE ELEMENTS OF FINANCIAL REPORTING STANDARD NO. 10 OF THE ENTERPRISE ON THE GROUP OF SERVICES, REAL ESTATE AND CONSTRUCTION LISTED IN THE STOCK EXCHANGE OF THAILAND

Amporn Theingtrakul

160-173
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THE INFLUENCE OF HUMAN RESOURCE MANAGEMENT ON INTENTIONS TO STAY OF GENERATION Y ENGINEER EMPLOYEES AT INDUSTRIAL ESTATE IN RAYONG

Pathinya Pinthong, Jutamard Thaweepaiboonwong

174-188
- PDF (ภาษาไทย)

Academic Articles

AUDITING IN BIG DATA ERA

Chutinuch Indraprasit

189-202
- PDF (ภาษาไทย)
THE DEVELOPMENT OF COMMUNITY JUSTICE OF NONGKO SUB-DISTRICT, KRANUAN DISTRICT, KHONKAEN PROVINCE

Akkakorn Chaiyapong, Vachiravitch Ittithanasuphavitch, Chotiga Polrak, Niramol Yindee

203-216
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FACTORS AFFECTING MICROINSURANCE GROWTH: LITERATURE REVIEW

Thanida Chitnomrath

217-228
- PDF (ภาษาไทย)
INFORMATION SYSTEM AUDIT COMPONENTS RELATED TO INFORMATION TECHNOLOGY RISK ASSESSMENT

Siridech Kumsuprom

229-238
- PDF (ภาษาไทย)

Book review

IKIGAI The Japanese Secret to a Long and Happy Life

วลัยพร รัตนเศรษฐ

239
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