THE NEEDS IN ACTIVITY PATTERN AND CONTENT FOR COMMUNICATION TO CREATE ASEAN COMMUNITY KNOWLEDGE AND UNDERSTANDING OF NAKHON SI THAMMARAT RAJABHAT UNIVERSITY STUDENTS

Abstract

This research is conducted to determine the activity pattern and content and to discover the activity pattern and content creating ASEAN Community knowledge and understanding the students’ need. The researcher uses focus group of student leaders from five faculties, three - five people from each faculty. The findings showed that student leaders perceive ASEAN Community activity pattern through public relations sign and exhibition. In case of activity, it consists of training seminar and lesson. The content that the students perceive is general information such as greetings, languages, national costumes, foods, etc. However, the activities are limited, insufficient, uninteresting and discontinuous pattern. The students have different needs in activity on the faculty: For Faculty of Humanities and Social Sciences, experts from neighboring countries are required or sending student leaders to visit neighboring countries, Faculty of Management Sciences wants to organize ASEAN languages camp or English Camp. Faculty of Education wants to organize ASEAN Day, walk rally outside classroom activity and creates E - learning class. Faculty of Science and Technology wants to arrange a competition in organizing an exhibition and how to use ASEAN language. While Faculty of Industrial Technology focus on developing media for students’ learning in ASEAN related subject and other subjects for students to use.