Vol. 32 No. 102 (2018): April-June

Published: 2020-06-16

Full Issue

Academic Articles

THEORETICAL CONCEPTS OF MICROINSURANCE

Thanida Chitnomrath

264-276
- PDF

Research Articles

MARKETING MIX THAT INFLUENCE THE DECITION-MAKING PROCESS OF BUYING JAPANESE RICE AT MODERM TRADE IN BANGKOK

Prerapha Taweesuk, Tuangthong Intharapintuwa

1-16
- PDF
CONSUMER EVALUATIONS OF CO-BRANDING: AN EXAMINATION OF THE ROLE OF BRAND IMAGE CONSISTENCY AND PERCEIVED BRAND FIT

Damrong Sattayawaksakul, Leela Tiangsoongnern

17-32
- PDF
NEEDS ASSESSMENT TO IMPROVE CLASSROOM MANAGEMENT COMPETENCIES OF TEACHERS IN SMALL SECONDARY SCHOOL

Sirintorn Promsawad, Pacharawit Chansirisira

33-44
- PDF
IMPROVING EFFICIENCY IN INVENTORY AND WAREHOUSE OPERATIONS IN THAILAND’S BREAK PADS INDUSTRY: A CASE STUDY OF S.C.H. INDUSTRY CO.,LTD.

Arthorn Jitsoonthornchaiku

45-57
- PDF
PERSONAL FINANCIAL PLANNING FOR RETIREMENT: A CASE STUDY OF THA SAI HOUSING COMMUNITY, BANGKOK

Siam Kerdjaras

58-69
- PDF
EXPLORATORY FACTOR ANALYSIS OF QUALITY MANAGEMENT AFFECTING EMPLOYEE’S JOB EFFECTIVENESS OF A PUBLIC UNIVERSITY

Surachai Tumad, Prasopchai Pasunon, Thirawat Chuntuk

70-85
- PDF
A COMPARATIVE STUDY OF PRODUCTION EFFICIENCY BETWEEN LAND OWNERS AND TENANTS IN AGRICULTURAL PRODUCTION IN THAILAND: THE CASE STUDY OF SUPHANBURI, KANCHANABURI, NAKHON SAWAN, AND NAKHON RATCHASIMA PROVINCE

Siriporn Sajjanand, Orapan Srisaowalak, Sirichaya Karawek

86-97
- PDF
THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL DISCLOSURES ON EARNINGS QUALITY AND MARKET VALUES OF THAI LISTED COMPANIES IN TECHNOLOGY SECTOR

Arporn Klaewtanong

98-112
- PDF
THE PRACTICAL MODEL FOR ESTIMATING STOCK PERFORMANCE ON THE STOCK EXCHANGE OF THAILAND USING THE LOGISTIC REGRESSION ANALYSIS

Suchart Prakthayanon, Pornpawee Worasatepongsa

113-125
- PDF
BUSINESS SURVIVAL ASSESSMENT MODEL

Jakkapat Phongpatra, Bandit Pungniran

126-139
- PDF
DETERMINANTS OF UNDERPRICING OF INITIAL PUBLIC OFFERINGS REGARDING THAI COMPANIES LISTED IN THE MARKET FOR ALTERNATIVE INVESTMENT (MAI)

Pimpisa Promma, Pattanant Petchchedchoo

140-153
- PDF
EFFECTS OF MODERN DATA MANAGEMENT ON COMPETITIVE ADVANTAGE OF ELECTRONIC COMMERCE IN THAILAND

Wijitra Utairat, Charuay Savithi, Orawan Warananakul

154-164
- PDF
PURCHASING BEHAVIOR AND MARKETING MIX FACTOR OF GREEN REFRIGERATOR PRODUCT: A COMPARATIVE STUDY BETWEEN THAI AND GERMAN CONSUMERS

Chaturong Charastrakul, Adilla Pongyeela, Pachijanut Siripanich

165-181
- PDF
MODEL FOR THE DEVELOPMENT OF THE COMPETENCIES OF STUDENT TEACHERS IN THE ASSESSMENT OF LEARNING AND INNOVATION SKILLS FOR LEARNERS IN THE TWENTY-FIRST CENTURY

Wassaporn Jirojphan, Ong-art Naiyapatana, Sakesan Tongkhambanjong

182-196
- PDF
MOTIVATIONS AND LANGUAGE LEARNING STRATEGIES OF HOTEL RECEPTIONISTS

Ratchada Cherdsoongnern

197-210
- PDF
ANALYSIS OF SOCIAL PROTECTION IN THAILAND ACCORDING TO SUSTAINABLE DEVELOPMENT GOALS

Somporn Gomaratut, Siriporn Sajjanand, Saneh Dechawongse

211-222
- PDF
COMPETITIVENESS OF AGRO-PROCESSING INDUSTRIAL CLUSTERS, SRISAKET PROVINCE

Nalinee Thongprasert, Mainapa Putpim

223-238
- PDF
ENTREPRENEURSHIP COMPONENTS OF TOURISM BUSINESS IN THAILAND

Sivanun Sivapituk

239-248
- PDF
THE INFLUENCES OF PERCEIVED BRAND EQUITY OF MOTOR VEHICLES VIA SOCIAL MEDIA ON ELECTRONIC SHARING VALUE AND BRAND ENGAGEMENT OF CUSTOMERS

Surasit Udomthanavong

249-263
- PDF

Book Review

นักธุรกิจจีนกำลังจะครองโลก China’s Disruptors

ไพทยา มีสัตย์

277-278
- PDF

Vol. 32 No. 102 (2018): April-June

Full Issue

Academic Articles

THEORETICAL CONCEPTS OF MICROINSURANCE

Research Articles

MARKETING MIX THAT INFLUENCE THE DECITION-MAKING PROCESS OF BUYING JAPANESE RICE AT MODERM TRADE IN BANGKOK

CONSUMER EVALUATIONS OF CO-BRANDING: AN EXAMINATION OF THE ROLE OF BRAND IMAGE CONSISTENCY AND PERCEIVED BRAND FIT

NEEDS ASSESSMENT TO IMPROVE CLASSROOM MANAGEMENT COMPETENCIES OF TEACHERS IN SMALL SECONDARY SCHOOL

IMPROVING EFFICIENCY IN INVENTORY AND WAREHOUSE OPERATIONS IN THAILAND’S BREAK PADS INDUSTRY: A CASE STUDY OF S.C.H. INDUSTRY CO.,LTD.

PERSONAL FINANCIAL PLANNING FOR RETIREMENT: A CASE STUDY OF THA SAI HOUSING COMMUNITY, BANGKOK

EXPLORATORY FACTOR ANALYSIS OF QUALITY MANAGEMENT AFFECTING EMPLOYEE’S JOB EFFECTIVENESS OF A PUBLIC UNIVERSITY

A COMPARATIVE STUDY OF PRODUCTION EFFICIENCY BETWEEN LAND OWNERS AND TENANTS IN AGRICULTURAL PRODUCTION IN THAILAND: THE CASE STUDY OF SUPHANBURI, KANCHANABURI, NAKHON SAWAN, AND NAKHON RATCHASIMA PROVINCE

THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL DISCLOSURES ON EARNINGS QUALITY AND MARKET VALUES OF THAI LISTED COMPANIES IN TECHNOLOGY SECTOR

THE PRACTICAL MODEL FOR ESTIMATING STOCK PERFORMANCE ON THE STOCK EXCHANGE OF THAILAND USING THE LOGISTIC REGRESSION ANALYSIS

BUSINESS SURVIVAL ASSESSMENT MODEL

DETERMINANTS OF UNDERPRICING OF INITIAL PUBLIC OFFERINGS REGARDING THAI COMPANIES LISTED IN THE MARKET FOR ALTERNATIVE INVESTMENT (MAI)

EFFECTS OF MODERN DATA MANAGEMENT ON COMPETITIVE ADVANTAGE OF ELECTRONIC COMMERCE IN THAILAND

PURCHASING BEHAVIOR AND MARKETING MIX FACTOR OF GREEN REFRIGERATOR PRODUCT: A COMPARATIVE STUDY BETWEEN THAI AND GERMAN CONSUMERS

MODEL FOR THE DEVELOPMENT OF THE COMPETENCIES OF STUDENT TEACHERS IN THE ASSESSMENT OF LEARNING AND INNOVATION SKILLS FOR LEARNERS IN THE TWENTY-FIRST CENTURY

MOTIVATIONS AND LANGUAGE LEARNING STRATEGIES OF HOTEL RECEPTIONISTS

ANALYSIS OF SOCIAL PROTECTION IN THAILAND ACCORDING TO SUSTAINABLE DEVELOPMENT GOALS

COMPETITIVENESS OF AGRO-PROCESSING INDUSTRIAL CLUSTERS, SRISAKET PROVINCE

ENTREPRENEURSHIP COMPONENTS OF TOURISM BUSINESS IN THAILAND

THE INFLUENCES OF PERCEIVED BRAND EQUITY OF MOTOR VEHICLES VIA SOCIAL MEDIA ON ELECTRONIC SHARING VALUE AND BRAND ENGAGEMENT OF CUSTOMERS

Book Review

นักธุรกิจจีนกำลังจะครองโลก China’s Disruptors

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