Published: 2025-12-20

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Research Article

COMPARISON OF MACHINE LEARNING MODELS FOR FORECASTING RETAIL SALES IN THAILAND

Atcharaporn Nachaithong, Rossukon Suwannakoot

1-15

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FACTORS INFLUENCING SMEs’ READINESS FOR DIGITAL TRANSFORMATION IN OUDOMXAY PROVINCE, LAO PDR

Sorlaphet Khamphasouk, Kemakorn Chaiprasit, Orapin Santidhirakul

16-29

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APPLICATION OF BUSINESS MODEL CANVAS BUSINESS PLAN TO DEVELOP EMPLOYMENT INFORMATION SYSTEM FOR UEA-A-TORN COMMUNITY AND RECRUITMENT OF BUSINESS SECTOR IN NONTHABURI PROVINCE

Sedthapoom Thoucharee

30-46

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A STUDY OF THE INVARIANCE ANALYSIS OF SAVINGS COOPERATIVES IN CAUSAL MODEL OF FINANCIAL SUCCESS

Ronnakorn Suphachin, Phimchanok Sangkaew

47-61

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PRODUCT COMPONENTS AND BRAND EQUITY AFFECTING CUSTOMER’S REPURCHASE INTENTION OF CHAIYA SALTED EGG PRODUCTS IN SURAT THANI PROVINCE

Wanwichanee Tongintarad

62-76

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FACTORS AFFECTING CONDOMINIUM PRICING ALONG THE METROPOLITAN RAPID TRANSIT NAKKHARA PHIPHAT LINE

Kritthaphat Thongchote, Attasuda Lerskullawat

77-89

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UNVEILING GENERATIONAL INFLUENCES IN THE MODERATED MEDIATION OF ENVIRONMENTAL KNOWLEDGE ON GREEN PURCHASE INTENTION: THE MEDIATING ROLE OF ENVIRONMENTAL CONCERN

Khatesiree Sripoothorn, Tummatinna Seesupan, Prasittichai Narakorn, Rattana Sittioum

90-106

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THE INFLUENCES OF PRECEPTION OF THE BENEFITS, EASE OF USE, CREDIBILITY, AND KNOWLEDGE MANAGEMENT IN CHATGPT TOWARD THE SATISFACTION AND TRUSTWORTHINESS FOR GENREATION Y

Naruemol Soparattanakul, Puchong Manasin

107-128

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RECEIVING THE RISK AND THE TRUSTWORTHINESS RELATIONSHIP ON THE LIFESTYLE OF X-GENERATION FINANCIAL CUSTOMERS IN CORE CENTRAL BUSINESS DISTRICT

Pheeranadh Yathip, Siriporn Silapavanich, Yanin Saiyood, Kanha Chomsri

129-144

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GUIDELINES FOR THE DEVELOPMENT AND PROMOTION OF RELIGIOUS AND BELIEF-BASED TOURISM IN NAKHON SI THAMMARAT PROVINCE

Kirathakon Boonrod, Seksan Werasuk

145-161

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PARTICIPATION STRATEGY FOR CONSERVATION OF CHEDI BUCHA CANAL BY NETWORK PARTNERS OF NAKHON PATHOM CITY MUNICIPALITY

Praepattra Kiaochaoum, Chutathip Thawornratana, Prasong Tanpichai

162-181

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FACTORS CONTRIBUTING TO THE DAMAGE OF PACKAGING IN THE TRANSPORTATION OF BETTA FISH IN SOUTHERN THAILAND

Theerawan Chansang, Puden Keawpibal, Methinee Srikarn, Ampawan Nupra-in

182-200

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THE INTEGRATION OF FAMILY BUSINESS UNIQUENESS AND LOCAL IDENTITY IN STORYTELLING TO CREATE AN EMOTIONAL CONNECTION WITH CUSTOMERS

Kanyika Shaw

201-215

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THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION AND CONTENT FORMAT IN ENHANCING BRAND ENGAGEMENT

Porntipa Sooksabai, Chutima Kessadayurat

216-229

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THE SILENT CRISIS IN EDUCATION: OVERLOOKED ISSUES RELATED TO TEACHERS’ SOCIAL AND EMOTIONAL COMPETENCIES IN THE THAI CONTEXT

Patchana Mahapan, Dhirapat Kulophas, Apiradee Jariyarangsiroge

230-245

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VALORANT ONLINE GAMING BAHAVIOR OF STUDENTS IN PATHUM THANI PROVINCE

Piyanun Klaichun

246-257

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Academic Article

THE DEVELOPMENT OF PROBLEM-SOLVING AND COACHING SKILLS OF HUMAN RESOURCE EXECUTIVES IN THE DIGITAL AGE

Thanawan Koetdonthrai, Panni Banchorhathakit

258-269

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A FRAMEWORK OF DEVELOPING RESILIENCE FOR SUPPLY CHAIN MANAGEMENT

Warrasade Udomsin, Jiranan Pimdee, Tanisa Nootawee, Varunya Kaewchueaknang

270-284

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PROVISION OF SUPPORT SERVICES FOR SINGLE-PARENT FAMILIES IN THE CONTEXT OF THAI SOCIETY

Wananya Punyakitphokin

285-298

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DEVELOPING ETHICAL BEHAVIORS OF NURSING STUDENTS TOWARD BECOMING PERSONNEL OF MORAL HOSPITALS

Saovaluck Sub a-phorn, Anchan Wattanapansak

299-311

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