Published: 2024-08-26

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Research Article

THE DIGITAL TRANSACTION (SECURITUY COMPUTER CRIMES AND RISK): INTEGRATION MODEL IN THE CONTEXT OF DIGITAL TECHNOLOGY ADOPTION

Panwadee Lerdloompheephan

1-15

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VALUE ADDITION TECHNIQUES FOR CHIANG DA HERBAL COMMUNITY PRODUCTS OF SETTHEE RUEATHONG ORGANIC FARMING COMMUNITY ENTERPRISE GROUP, MAE TAENG DISTRICT, CHIANG MAI PROVINCE

Peemaphon Maneetorn

16-32

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THE DEVELOPMENT OF MARKETING AND PUBLIC RELATIONS FOR THE PRODUCTS OF OCCUPATION PROMOTION COMMUNITY ENTERPRISE GROUP AT BAN NIKHOM, MUANG DISTRICT, SURAT THANI PROVINCE

Praewpan Parnnuch, Techadham Sangkhorn, Kanokwan Kaewkohsaba, Ninthana Iamsaard

33-47

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EFFECTS OF GOVERNMENT FINANCIAL INCENTIVES, ENVIRONMENTAL CONCERNS, AND EV KNOWLEDGE AMONG USERS’ ATTITUDE AND PURCHASE INTENTION IN THAILAND

Sunida Piriyapada, Pisesporn Wasawong

48-69

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THE CAUSAL RELATIONSHIP INFLUENCING SOCIAL PRESENCE, TRUST, AND PURCHASE INTENTION THROUGH LIVE COMMERCE

Salilathip Thippayakraisorn

70-85

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PACKAGING FOR FOOD DELIVERY FACTORS AFFECTING CONSUMERS’ REPURCHASED INTENTION IN BANGKOK

Sunanta Gajesanand, Akaraphun Ratasuk

86-104

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DETERMINANTS OF CUSTOMER TRUST IN RURAL E-COMMERCE IN ZHENGZHOU, CHINA: A CASE STUDY OF TAOBAO VILLAGES

Jingwen Lyu, Akaraphun Ratasuk

105-124

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THE RELATIONSHIP BETWEEN AFFECTIVE TRUST, COGNITIVE TRUST AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN CAFE ORGANIZATION

Dolruthai Jiarakul, Prahpon Osodsampransook

125-146

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THE INFLUENCE OF WORK VALUES ON INDIVIDUAL TASK PERFORMANCE IN CHINESE ENTERPRISES: THE MEDIATING ROLE OF GENERAL SELF-EFFICACY

Xiaobo Xu, Ying Zhang

147-164

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THE DEVELOPMENT OF LOCAL TOURISM ROUTES WITH THE PARTICIPATION OF THAI-CAMBODIAN BORDER COMMUNITIES, SURIN PROVINCE

Songklot Phonphuak, Navarat Nithichaianan, Tharathorn Pupuncherk, Wimonkran Nithisiriwaritkun

165-182

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EXTRACTING LESSONS LEARNED: MANAGING HOTELS FOR HEALTH TOURISM TO ACHIEVE INTERNATIONAL STANDARDS OF SAFETY AND HYGIENE

Chomphunut Singmanee, Wipada Kunaviktikul, Wilaipan Jaiwilai, Benjamas Suksatit, Panitsiree Pangsapa

183-194

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AN ANALYSIS OF CONGESTION FACTORS AT TRAFFIC LIGHT WAITING POINTS IN VICTORY MONUMENT ROUNDABOUT

Chuleekorn Chuchottaworn; Natthapong Chuchottaworn

195-210

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STRATEGIES FOR WATER MANAGEMENT IN FARMING AT COMMUNITY LEVEL, REGIONAL AREAS UPPER NORTHEASTERN REGION 1

Phanuphan Phimphaet, Tanakrit Thurisut, Bussagorn Suksan

211-225

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THE EXPECTATIONS OF MASS COMMUNICATION ENTERPRISES ON JOURNALISTIC WRITING SKILLS OF MASS COMMUNICATION PRACTITIONERS

Thanaroht Sitthatheerawat

226-244

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DEVELOPMENT OF TEACHER’S ABILITY IN LEARNING MANAGEMENT TO FOSTER ESSENTIAL SKILLS OF STUDENTS IN THE 21st CENTURY THROUGH E-TRAINING PLATFORM FOR TEACHER CAPACITY BUILDING

Wanwisa Suebnusorn Klaijumlang, Prompilai Buasuwan, Usanee Lalitpasan , Oraphan Butkatunyoo, Nongluck Manowaluilou , Nart Srilapo, Marid Kaewchinda, Sudarat Sarnswang, Weeraphat Suksiri; Rangsun Wiboonuppatum; Saipan Sripongpankul

245-264

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THE EFFECTIVENESS OF GAME-BASED LEARNING THROUGH MINECRAFT: EDUCATION EDITION FOR THAI CHILDREN AND YOUTH

Anutsara Suwanwong, Sawaphob Debkasikul

265-278

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A STUDY OF THE LIFELONG LEARNING CHARACTERISTICS IN THE 21ST CENTURY AND THE LIFELONG LEARNING CHARACTERISTICS OF CONFUCIUS IN THE ANALECTS OF CONFUCIUS

Watcharabhorn Charoensa-ard, Benjamaporn Ruechai, Natthana Koeysomboon

279-295

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THE DEVELOPMENT OF ONLINE MARKETING COMMUNICATION FOR LEARNING SPACE MANAGEMENT MODEL TO SMART FARMERS

Sasiporn Taikham, Suthita Julakanit, Sorawicha Krittathikarn

296-311

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SYNTACTIC INTERPRETATIONS OF ADJECTIVE CLAUSES AND REDUCED ADJECTIVE CLAUSES

Abhinan Wongkittiporn

312-325

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Academic Article

INFORMATION ASYMMETRY IN CROSS-BORDER AGRICULTURAL PRODUCT E-COMMERCE: PERSPECTIVE OF POVERTY ALLEVIATION THROUGH E-COMMERCE IN CHINA

Huilin Lei, Lei Mu

326-342

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