Published: 2026-04-12

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Research Article

MARKETING MIX FACTORS FROM THE CUSTOMER’S PERSPECTIVE INFLUENCING PURCHASING DECISIONS OF COMMUNITY PRODUCTS IN YASOTHON PROVINCE

Chachasa Githawee, Weerakit Saorom, Kittichai Charoenchai

1-18

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MARKETING FACTORS INFLUENCING THE DECISION TO PURCHASE PLANT FACTORY WITH ARTIFICIAL LIGHTING (PFAL) SYSTEM IN BANGKOK, THAILAND

Monruedee Chantharat, Poonsub Srikhachin, Samatcha Chareunklin, Wilas Chamlertwat, Chairat Burana

19-34

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FACTORS INFLUENCING FINANCIAL FREEDOM OF GENERATION Y IN NAKHON RATCHASIMA PROVINCE

Wannuda Petpairote, Chosita Petanyee, Pilaiporn Sirimatep, Kullapa Prungvat, Malert Dankul, Kampoo Rotejanawong

35-52

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FACTORS AND STRATEGIC RECOMMENDATIONS FOR ENHANCING ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES: A QUALITATIVE CASE STUDY IN AN INFORMATION TECHNOLOGY SERVICE COMPANY

Pinpenutt Wongthanart, Thanasit Phoemphian, Jutathip Leelathanapipat, Arin Choksereesuwan

53-66

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ORGANIZATIONAL CULTURAL INTELLIGENCE, INTERNATIONAL OPPORTUNITY RECOGNITION AND BRAND INTERNATIONAL COMPETITIVENESS OF COFFEE ENTERPRISES

Rui Hu

67-82

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RESPONSIBLE TOURISM FROM THE PERSPECTIVE OF TOURISM COMMUNITY ENTERPRISES IN THAILAND: AN EXPLORATORY FACTOR ANALYSIS APPROACH

Pichanan Chongruk, Patthareeya Lakpetch, Soontorn Koonchaimang

83-98

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AN IMPROVEMENT OF PICKING SCHEDULE IN DISTRIBUTION CENTER WITH SIMULATION: A CASE STUDY OF LUBRICANT BUSINESS

Nattasak Siriwongsilp, Supachart Iamratanakul

99-111

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COMMUNICATIONS OF NAKHON SAWAN BRAND IDENTITY FOR CULTURAL TOURISM PROMOTION

Usa Srisuwan, Anchalee Pichedpan, Pairote Wilainuch

112-129

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SUSTAINABILITY COMMUNICATIONS DESIGN BASED ON CONSUMER’S EXPECTATIONS TO CREATE BRAND ADVOCACY FOR THAILAND’S TOP CORPORATE BRANDS

Tanya Turner, Suttanipa Srisai

130-144

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THE EFFECTIVENESS MEASUREMENT OF CONTENT MARKETING ON FACEBOOK ADS AND TIKTOK ADS AFFECTING X, Y, AND Z GENERATIONS: A CASE STUDY OF THE IMAGE CONSULTING COURSE BY BRAND COACH TAKKIE, THE IMAGE CONSULTANT

Vipasiri Hesketh, Patama Satawedin

145-156

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ROLES OF COMMUNITY LEADERS IN MOBILIZING INCOME GENERATION FOR OLDER ADULTS

Kanyika Shaw

157-172

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DEVELOPING KNOWLEDGE AND SKILLS TO CHANGE THE ELDERLY TO BECOME KNOWLEDGE WORKERS BY USING THE ELDERLY SCHOOL AS THE BASE

Mingkwan Kongjaroen, Naruemol Pechrasuwan

173-194

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GUIDELINES FOR DEVELOPING ROLES FOR ADMINISTRATORS OF DISTRICT LEARNING ENCOURAGEMENT CENTERS UNDER SURIN PROVINCIAL OFFICE OF LEARNING ENCOURAGEMENT

Thunwalai Juttukul, Wisut Wichitputchraporn

195-208

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THE MULTICULTURAL EDUCATION IN THAILAND AFTER THE OPENING OF THE ASEAN ECONOMIC COMMUNITY

Nantapa Payarat

209-224

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EXPLORING THE E-LEARNING ENVIRONMENT OF HUMANITIES AND SOCIAL SCIENCES SENIOR HIGH SCHOOL LEARNERS: A GROUNDWORK FOR CREATING ONLINE INSTRUCTIONAL FRAMEWORK

Vincent John Ventura Patiag

225-246

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EFFECTS OF CREATIVE MOVEMENT ACTIVITIES BASED ON CREATIVE DANCE CONCEPTS ON EXECUTIVE FUNCTION SKILLS OF UPPER ELEMENTARY SCHOOL STUDENTS IN PHUKET PROVINCE

Parichat Pragobmas

247-260

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A STUDY OF CONFUCIUS’ INTELLECTUAL LEARNING IN THE FOUR BOOKS THROUGH THE FRAMEWORK OF GARDNER’S MULTIPLE INTELLIGENCES

Benjamaporn Ruechai, Siriwan Likhidcharoentham, Kanokporn Numtong

261-281

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ENGLISH MAJOR GRADUATES’ CAREERS AND ARTIFICIAL INTELLIGENCE: WORKPLACE EXPERIENCES AND IMPLICATIONS FOR EMPLOYABILITY PREPARATION

Jirawoot Sararit, Pitchaya Tiyarattanachai, Kittiya Keadplang, Sunitra Sathongeay, Tanaporn Phurinan

282-300

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Academic Article

DIGITAL SKILLS DEVELOPMENT TO STRENGTHEN AND ENHANCE THE COMPETITIVENESS OF THAI TOURIST GUIDES

Apithai Kaewjuras, Tipwadee Phosittiphan, Thanadol Armartpon

301-313

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HOTEL EMPLOYEES’ GREEN BEHAVIOR

Wanwichanee Tongintarad

314-326

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