Published: 2023-08-24

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Research Article

MARKETING FACTORS AND TECHNOLOGY ACCEPTANCE ON PURCHASING INTENTION THROUGH SOCIAL MEDIA OF GENERATION Z UNDERGRADUATE STUDENTS IN BANGKOK METROPOLITAN AREA

Prapasri Phongthanapanich

1-15

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EXPLORING TECHNOLOGY ACCEPTANCE OF OCEAN NETWORK EXPRESS WEBSITE BY LOGISTICS EMPLOYEES IN BANGKOK

Sunida Piriyapada, Thannaphat Kasemwattanasuk, Kittiporn Wongsanguan

16-29

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THE INFLUENCES OF PERCEIVED RISK AND TRUST ON PURCHASING DECISION OF THAI KARIYAT HERB PRODUCTS (ANDROGRAPHIS PANICULATA) VIA DIGITAL MARKETING PLATFORMS

Kittisak Srepirote, Nittaya Boonchum, Ausanee Ratsamewongjan

30-46

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CLASSIFICATION FACTORS OF BUYERS AND NON – BUYERS OF VIRGIN COCONUT OIL FOR HAIR TREATMENT OF 100 PAN-MAPHROA THAI COMMUNITY ENTERPRISE

Wannaree Pansiri, Sorat MongKolmafai

47-62

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INFLUENCE OF QUALITY, PERCEIVED VALUE OF SERVICE, AND CUSTOMER RELATIONSHIP MANAGEMENT ON SOCIAL-COMMERCE ENTREPRENEURS’ DECISION-MAKING OF USING DELIVERY SERVICE PROVIDERS IN THAILAND

Teera Kulworawit, Jurairat Phuttharak, Nipat Powijit

63-80

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CHINESE ETHICAL CONSUMERS ON SOCIAL, CULTURAL, INTERNATIONAL MARKETING FACTORS AFFECTING THAILAND’S ORGANIC RICE CONSUMPTION

Li Baoguo, Prin Laksitamas

81-97

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RISK ANALYSIS OF RICE SUPPLY CHAIN IN CAMBODIA: A CONCEPTUAL FRAMEWORK

Bunhorng Rath, Thitima Wonginta, Chompoonut Amchang

98-115

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EDUCATIONAL ADMINISTRATION FOR WORK-BASED EDUCATION AT PANYAPIWAT INSTITUTE OF MANAGEMENT

Lertchai Suthamanon

116-129

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THE CAUSAL FACTORS INFLUENCING WORK HAPPINESS OF EMPLOYEES IN BANGKOK METROPOLITAN AREA

Suppachai Murnpho, Angkana Thananupappun

130-145

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PREPARATION OF THE SUSTAINABLE HOUSING DEVELOPMENT MASTER PLAN WITH THE COMMUNITY PARTICIPATION IN THE AREA OF LEELED SUBDISTRICT ADMINISTRATIVE ORGANIZATION, PHUNPHIN DISTRICT AND KHLONG CHANAK SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUANG DISTRICT, SURAT THANI PROVINCE

Nara Phongphanich

146-163

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THE LESSON LEARNED TO ENHANCE POTENTIAL OF CREATIVE COMMUNITY-BASED TOURISM BASED ON LOCAL IDENTITY

Witaeak Sawangjit, Orawan Charoenrat, Wiyada Lemtrakul, Kanyarut Chaisongkram

164-176

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THE CURRENT EMPLOYMENT CONDITIONS AND NEEDED WORKING SKILLS REQUIRED FOR YOUTHS WITH INTELLECTUAL DISABILITY AS REQUIRED BY THE EMPLOYMENT AGENCIES

Budsabakakon Suwanakasa; Suwithida Charungkaittikul, Chanisa Tantixalerm

177-191

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LOCAL PUBLIC SERVICE PROVISION, BUDGET ALLOCATION AND ECONOMIES-OF-SCALE: THE CASE STUDIES OF CITY AND TOWN MUNICIPALITIES

Direk Patmasiriwat, Pawinee Stargell, Pichit Ratchatapibhunphob

192-206

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TRENDS OF BRAND IDENTITY OF TELEVISION NEWS PROGRAMS IN THE MIDST OF MEDIA DISRUPTION

Praweenamai Baicloy, Mana Treelayapewat

207-218

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WORK-BASED EDUCATION AND IMAGE OF GRADUATES OF PANYAPIWAT INSTITUTE OF MANAGEMENT

Laphatrada Ponak, Chintawee Kasemsuk

219-234

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COMMUNITY HEALTH COMMUNICATION: CASE STUDIES OF SUBDISTRICT HEALTH PROMOTION HOSPITALS IN SUPHAN BURI, UBON RATCHATHANI AND KALASIN PROVINCES

Kanyika Shaw

235-253

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GUIDELINES FOR LEADERSHIP DEVELOPMENT OF NEW GENERATION ADMINISTRATORS IN THAI PRIVATE HIGHER EDUCATION INSTITUTIONS

Tuangthong Nukulkij, Prapawan Trakulkasemsuk, Tinnakrittapat Rungmuang

254-268

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COMPONENTS AND PRIORITY NEEDS INDEX OF COLLABORATIVE ACADEMIC MANAGEMENT TOWARDS STEM EDUCATION GOALS OF PRIMARY SCHOOLS UNDER THE STEM SCHOOL NETWORK

Shunnawat Pungbangkradee, Sukanya Chaemchoy, Pruet Siribanpitak

269-283

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CHINA-THAILAND INTERNATIONAL COOPERATION IN HIGHER EDUCATION IN THE POST COVID-19 ERA: EXPERIENCES AND PROSPECTS

Worapot Yodpet

284-295

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CHINESE STUDENTS’ OPINIONS ON SAFETY MANAGEMENT OF THAI UNIVERSITIES DURING COVID-19 CRISIS

Jia Li Ding, Suravee Sunalai

296-308

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THE SCENARIO OF PRIVATE KINDERGARTEN SCHOOLS IN URBAN COMMUNITIES

Kannaphat Tosup, Mattana Wangthanomsak

309-321

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THE CONCEPT OF TEACHER IN CONFUCIAN PHILOSOPHY AND BUDDHISM

Benjamaporn Ruechai, Kanokporn Numtong

322-336

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Academic Article

HYBRID EDUCATIONAL MANAGEMENT IN THE CONTEXT OF THAILAND

Vikanda Maifaey

337-349

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VOLDEMORT'S PSYCHOSOCIAL DEVELOPMENT: LESSONS LEARNED AND IMPLICATIONS

Punda Somkid, Jirawoot Sararit

350-364

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ANALYSIS OF THE SOCIAL CREDIT SYSTEM: A CASE STUDY OF THE PEOPLE'S REPUBLIC OF CHINA AND THAILAND

Nitiphol Thararoop, Natthavadee Limledjalearnvanit

365-376

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