Published: 2025-04-14

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Research Article

THE CAUSAL FACTORS INFLUENCING ONLINE CONSUMERS’ REPURCHASE INTENTION IN NORTHEASTERN PART OF THAILAND

Sasithon Imwut, Thanapin Attarit

1-16

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FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN THE THAI RETAILING BANKING INDUSTRY IN THE EASTERN ECONOMIC CORRIDOR (EEC)

Akira Shibasaki, Jiraporn Rahothan

17-33

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CAUSAL FACTORS AFFECTING THE SUCCESS OF BUSINESS MANAGEMENT IN COMMUNITY ENTERPRISE IN CHANTABURI PROVINCE

Atchawan Saraithong, Naris Uraipan, Vicharinee Sawasdee

34-51

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RESEARCH ON THE DOUBLE-EDGED SWORD EFFECT OF EMPLOYEE JOB CRAFTING ON JOB PERFORMANCE

Qien Zhong

52-64

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ADAPTATION STRATEGIES OF ROTI SAIMAI ENTREPRENEURS IN PHRA NAKHON SI AYUTTHAYA PROVINCE IN THE NEW NORMAL ERA

Kamonrat Thirapong

65-78

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THE IMPACTS OF LIVE BROADCASTING ON PURCHASE INTENTION THROUGH PERCEIVED VALUE AND CUSTOMER TRUST: CASE OF BEAUTY PRODUCTS IN TAOBAO LIVE PLATFORM IN NANJING, CHINA

Yu Niu, Akaraphun Ratasuk, Phichitphol Sitthipo

79-104

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MARKETING CAPABILITY, MARKETING STRATEGY, AND PERFORMANCE OF LIQUOR ENTERPRISES: A PERSPECTIVE OF RETAILERS IN GUIZHOU, REPUBLIC OF CHINA

Zhang Shu, Chonnatcha Kungwansupaphan, Ubonwan Suwannapusit

105-121

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MARKETING COMMUNICATION STRATEGY FOR WELLNESS TOURISM PRODUCTS AND SERVICES FOR THE ELDERLY TOURISTS IN LAMPANG

Thianrat Chatphattaraphon, Kraisak Phikul, Tipvimon Prasertsri

122-136

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GUIDELINES FOR UPGRADING GASTRONOMY TOURISM ROUTE IN NAKHON PHANOM PROVINCE TO ACCOMMODATE MICE TOURISTS: A CASE STUDY OF THE TAI SAEK TRIBE AT BAAN ATSAMAT VILLAGE

Kantapop Buathong, Supratra Khiaosri, Prompassorn Chunhabunyatip

137-150

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PARTICIPATORY HEALTHCARE MEDIA DEVELOPMENT PROCESS FOR PAKAKAYOR IN HIGHLAND COMMUNITY

Sirikoy Chutataweesawas, Sumate Tanchareon, Kittichai Chandang, Patipon Pardoung, Pitakpong Pongkrapun, Pimpakan Mepaitoon

151-167

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THE USE OF AI IN THAI ONLINE NEWS ORGANIZATIONS

Pornpassorn Sukhawattana, Kanyika Shaw

168-181

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DISTRIBUTION AND RUN TESTS OF THE LAST TWO DIGITS IN GOVERNMENT LOTTERY RESULTS

Amnart Vangjeen, Supon Phrommaphan

182-193

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DEVELOPING INTERGENERATIONAL RELATIONSHIPS TO CREATE THE NEW MEANING OF CAREERS

Choosak Ueangchokchai, Pattra Vayachuta, Dech-siri Nopas, Walainart Meepan

194-210

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STAKEHOLDERS’ EXPECTATIONS FOR THE DEVELOPMENT OF ENGLISH COMPETENCY AND ESSENTIAL SKILLS FOR ENGLISH MAJORS UNDER THE APPROACH OF WORK-BASED EDUCATION

Jirawoot Sararit, Pitchaya Tiyarattanachai, Tanaporn Phurinan, Sunitra Sathongeay, Patcharee Srisai

211-227

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THE MEANING, ORIGIN, PERSONAL VALUES, AND CITIZENSHIP BEHAVIOR OF PRIVATE SECONDARY SCHOOL TEACHERS: RESEARCH FOR CONSTRUCTIVISM GROUNDED THEORY

Korrakot Nimmuang, Phitak Siriwong

228-240

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EFFECTS OF LEARNING ACTIVITY BASED ON FACE NEGOTIATION THEORY ON CHINESE STRATEGIC SPEAKING ABILITY

Chotiwan Yaemkhayai, Ruedeerath Chusanachoti, Theerawat Theerapojjanee

241-255

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THE DEVELOPMENT OF ENGLISH READING ACTIVITY SETS USING THE STORYLINE METHOD THROUGH VISUAL STORYTELLING COMBINED WITH THE THINK-PAIR-SHARE TECHNIQUE FOR PRIMARY 6 STUDENTS

Pitcha Pengpong, Wacharapat Techawattanasiridumrong

256-269

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Academic Article

READING CAUSES STUDENTS TO CRYSTALIZE IDEAS FOR PRESENTING AN ASSIGNMENT TOPIC

Uthairat Sorapat

270-278

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PLANNING THE WRITING AND PRESENTATION PROCESS FOR EFFECTIVE STUDENT STORYTELLING

Charisopon Inthapat

279-287

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AGENTIC AI IN SUPPLY CHAIN MANAGEMENT: PATHWAYS TO AUTONOMOUS LOGISTICS

Boonlert Wongcharoensangsiri, Kittichai Athikulrat

288-303

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