Business Diversity For Driving the Global Society in the Digital Age

Published: 2023-03-23

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บทความวิจัย

Satisfaction and Customer Behaviour as an Intermediate Variable Connecting the Marketing Mix Factor and Brand Awareness in Purchasing Decision for the OTOP Pine Apple Cheese Shake Biscuitsin Prachuap Khiri Khan Province

Arin Na Ranong

129-153

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An Empirical Investigation of Brand Factors and Online Impulse Buying: The Mediating Role of Psychological Factors

Punchaya Hiranrithikorn, Jantima Banjongprasert

85-106

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The Investigation of Adverse Effect from Using Cosmetics and Factors Affecting Buying Decisions and Willingness to Pay for Higher Price of Cosmetics in Thailand

Annop Peungchuer, Ratikorn Chuensuksomboon, Nopphon Tangjitprom, Chayakrit Asvathitanont

31-56

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The Effectiveness of The Leisure Behavior Development Program for Self Development of Senior High School

Witthaya Yangklang, Yutthana Chaijukul

261-280

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Acupuncture Treatment with Rehabilitation of Stroke Patients: A Systematic Review

Piyapron Pongprayoon, Pannee Banchonhattakit

281-300

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Influence of Socially Responsible Leadership and Stakeholders’ Perception of Corporate Social Responsibility on Corporate Image of Don Mueang International Airport

Phiphat Nonthanathorn, Panisara Thitatorn

195-216

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Management Factors Affecting Savings Cooperative Management in Thailand Under Good Governance

Maysaya Wongkampu , Pisamai Jarujittipant , Somyos Avakiat

177-194

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Effect of Accounting Conservatism on Cost of Capital of Listed Companies in Thailand

Surachai Am-ugsorn, Kusuma Dampitakse, Sungworn Ngudgratoke

9-30

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Factors Affecting Public Service Services of Local Administrative Organizations in Rayong Province on the Situation of the Epidemic of Coronavirus Disease (COVID-19)

Rungarun Khasasin , Arjaree Prachuamoh, Kairung Khasasin , Thantip Pojsupap

217-240

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Structural Equation Model of Geo-cloning Exhibitions Affecting Behavior Intention to Participate in New Destination

Supawan Teerarat, Kaedsiri Jaroenvisan , Wongladda Weerapaiboon

155-176

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The Effects of Cooking Activity Provision on Flexible Thinking Skill of Young Children

Thitirat Rodthong

241-260

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Factors Affecting Consumer’s Buying Decision of Cannabis Food Products in Bangkok Metropolis

Takunrat Taksima, Panitee Suwanamornlert, Puri Chunkajorn, Kanin Tripipitsiriwat , Teerapat Chomchuenjitsin

107-128

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บทความวิชาการ

The Impact Model of Consumer Rights Safeguard Trigger in The Context of Live Stream E-commerce Grounded research based on the consumer's perspective

Bing Fu, Ming-Hsun Hsieh

57-84

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The Quality of Performance Reports of Company listed on the Stock Exchange of Thailand

Pattra Techatanaset, Pravas Penvutikul, Montree Chuaychoo

301-322

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บทวิจารณ์หนังสือ

John Stuart Mill and Representative Government

Paradee Plumkoson, Shotisa Cousnit , Ekkawit Maneethorn

323-331

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