Santapol College Academic journal (SCAJ)  Have Certified the 4th round of quality certification 2025 - 2029 in the database of the Thai Journal Citation Index Center. TCI 2, Is a journal of the humanities and social sciences, has been made into 2 forms, both published (Print), ISSN 3088-2281(Print) and electronic format (Online) ISSN 3088-229X (Online) published research articles (Research Article) And academic articles (Academic Article) aimed to publish such articles in the fields of education, business administration, accounting, marketing, human resource management Digital technology, jurisprudence, political science, public relations Interdisciplinary Management Industrial and technology management Multimedia technology and animation, communication arts, linguistics and related fields To be a medium for collecting knowledge As well as providing a platform for publicizing the work of university personnel and individuals in all departments Which is scheduled for 6 months or 2 editions per year.

All articles must be considered by 3 qualified experts, experts, and authors who do not know each other's names. (Double-Blind Review).

Vol. 12 No. 1 (2026): January-June 2026

Published: 2026-01-01

IMPOSTER SYNDROME AND CONTRIBUTING FACTORS AMONG THAI UNDERGRADUATE STUDENTS MAJORING IN ENGLISH AT A THAI UNIVERSITY

RAENUMART CHANTARASIRIRAT, PIMYUPA PRAPHAN, TANG-ON SRIRAK, THAWEPONG SUEBWATTANA, HATAI CHAI-NGAM, ATTAPON SRIPRASERT, JUTHAMARD SUTTIPANYO

101-111

ETHNIC IDENTITY TOWARDS MULTIMEDIA ART DESIGN FOR INCREASING THE VALUE OF LOCAL TEXTILE PRODUCTS IN THE UPPER NORTHEASTERN REGION

waipot duongjun, TEEVARA SUKSUMEK, JEERADAT JAROENCHON, KITTIPOL THIANTHONG, AKKHARAPOL CHIYANGKHABUT, PARINYA TURAPRA, PONGSAWAS SAWASDEE

125-138

MARKET ORIENTATION, CUSTOMER-BASED BRAND EQUITY, AND ONLINE PURCHASING DECISIONS IN THAILAND

SUMANA CHANTHARATt , NIWAT CHANTHARAT, DUANGPORN KONGPIKUL

148-158

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ISSN 2408-1728 (Print)

ISSN 2586-9868 (Online)