Published: 2022-04-12

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Research Article

FACTORS INFLUENCING THE MODEL OF ONLINE FOOD PURCHASING BEHAVIOR UNDER COVID-19 PANDEMIC SITUATION

Thanyathip Pichitkarnkar, Adisak Woraphiwut

1-14

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RETURNS AND VOLATILITY SPILLOVER IN ASIAN FRONTIER AND EMERGING MARKETS IN THE PRESENCE OF COVID-19 STRUCTURAL BREAK

Thaw Oo San Thein

15-28

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THE IMPACTS OF ELECTTRONIC SERVICE QUALITY AND TRUST ON PERCEIVED BENEFITS OF ONLINE SHOPPING IN THAILAND VIA ELECTTRONIC MARKETPLACE CHANNEL

Beaunisha Buddhakerd

29-41

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THE EFFECTS OF MANAGEMENT AND MARKETING COMPETENCIES ON BUSINESS PERFORMANCE OF HALAL COMMUNITY ENTERPRISES (HCE) IN THREE SOUTHERN BORDER PROVINCES OF THAILAND WITH ENTREPRENEURIAL SELF–EFFICACY AS THE MODERATOR VARIABLE

Ruslee Nuh, Mahmood Hayeemad, Abbas Labduang

42-57

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ANTECEDENT CAUSAL FACTORS AND CONSEQUENCES OF NEW BRAND PERCEPTION CREATION: EMPIRICAL EVIDENCE OF NEW BRAND PRODUCTS

Koson Numbang, Viroj Jadesadalug, Kreagrit Ampavat

58-70

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EFFECTS OF ENTREPRENEURIAL ORIENTATION AND LEARNING ORIENTATION ON INNOVATION CAPABILITY AND COMPETITIVE ADVANTAGE OF COMPANIES LISTED IN THE STOCK EXCHANGE OF THAILAND

Kaewalee Kanchanda

71-85

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A CAUSAL RELATIONSHIP OF INNOVATIVE WORK BEHAVIOR OF CONVENIENCE STORE MANAGERS IN THAILAND

Nuttaya Noipeang, Napawan Netpradit, Thatphong Awirothananon

86-100

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THE INFLUENCES OF PERCEIVED VALUE, PERCEIVED RISKS, AND NEW PRODUCT ACCEPTANCE ON DECISION MAKING FOR PURCHASING OF IN VITRO MEAT OF THAI GENERATION Y AND GENERATION Z CONSUMERS IN BANGKOK METROPOLIS

Arisara Akarapisit

101-116

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THE RELATIONSHIP BETWEEN THE RICHNESS OF PROFESSIONAL EXPERIENCE AND THE ENTREPRENEURIAL PERFORMANCE OF RURAL ENTREPRENEURS IN CHINA: THE MODERATING EFFECT OF THE INSTITUTIONAL ENVIRONMENT

Mingyue Liu

117-130

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EFFICIENCY MANAGEMENT OF PRODUCTION AND MARKET OF LAOR GARDEN CO., LTD: CASE STUDY OF HYDROPONIC SALAD VEGETABLE

Monruedee Chantharat, Montri Congtrakultien

131-142

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ACCEPTANCE OF TECHNOLOGY AND INNOVATION AFFECTING THE INTENTION OF USING DRONE FOR AGRICULTURE IN THE AGRICULTURAL INDUSTRY

Thongchai Wajasuwan, Jedsada Wongsansukcharoen

143-157

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GUIDELINES FOR MANAGEMENT OF COMMUNITY CAPITAL CONSISTENT WITH THE 20-YEAR NATIONAL STRATEGY AT BUENG CHAM-O SUB-DISTRICT, NONG SUEA DISTRICT, PATHUM THANI PROVINCE

Nirintana Boosaparerk, Phattaraporn Putphun

158-171

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ANALYSIS OF COMPONENTS OF THE POTENTIAL FOR MANAGEMENT OF TRANG ROASTED PORK CULTURAL HERITAGE TOURIST ATTRACTION FOR CREATIVE ECONOMY-BASED LEARNING

Tussanawalai Tuntiekaratana, Chadawan Sirijarukul

172-187

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THE DRIVING FACTORS TO THE SUCCESS OF SMART CITY DEVELOPMENT IN PHUKET PROVINCE

Pahfun Chittmittrapap, Ruedej Kerdwichai, Pornkul Suksod, Duangkamon Chantararatmanee

188-202

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A SYNTHESIS OF BODY OF KNOWLEDGE ON ADMINISTRATION OF MULTICULTURAL SOCIETY IN THE SOUTHERN BORDER PROVINCES: THE SOCIAL SECURITY ISSUES

Wanpichit Srisuk

203-218

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RISK FACTORS ANALYSIS OF DURIAN SUPPLY CHAIN FOR EXPORT IN CHANTHABURI PROVINCE

Thitima Wonginta

219-237

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THE APPLICATION OF SUPPLY CHAIN OPERATIONAL REFERENCE MODEL (SCOR Model) FOR LOGISTICS COST REDUCTION THE PROCESS OF RICE PLANTING JASMINE RICE STRAIN 105 (KHAO DAWK MALI 105) CASE STUDIES OF RICE FARMERS IN BAN KHENG CHIANG KHWAN DISTRICT ROI ET PROVINCE

Kesinee Sueni

238-253

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RETURNABLE PACKAGING MANAGEMENT IN AUTOMOTIVE PARTS LOGISTICS

Jeerada Anuchitnanon

254-267

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TRANSMEDIA STORYTELLING IN AGRICULTURAL PROGRAMS: A COMPARATIVE CASE STUDY OF MUANG THAI YAI U-DOM AND KASET KAO KLAI PROGRAMS WITH SOR VOR KOR PROGRAM

Kanyika Shaw

268-279

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PODCASTSING IN THAILAND: FACTORS OF USERS’ SATISFACTION AND BEHAVIORS

Nopadol Rompho, Sakun Boon-itt, Nitiruj Puvaratmetawatchara

280-292

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CREATING A PROTOTYPE MODEL FOR DEVELOPING THINKING SKILLS AND TRANSMEDIA LITERACY OF MEDIA PRODUCERS WITH TRANSMEDIA STORYTELLING AND DESIGN THINKING PROCESS

Sakulsri Srisaracam

293-307

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A STUDY OF LEARNING MANAGEMENT SUPERVISION RESULTS BASED ON THE CONCEPT OF TEACHER COACHING-MENTORING FOR SUPERVISORS

Somwang Puntalee, Sutum Tummatasananon

308-320

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Academic Article

วัฒนธรรมองค์การกับการสร้างสังคมสุจริต

Nitiphol Thararoop, Titirut Phimolsri, Natthavadee Limledjalearnvanit, Sirapatsorn Wongthongdee

321-332

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CHI-SQUARE TEST: TWO MORE TYPES OF KEY INFORMATION THAT SHOULD BE REPORTED BY THE RESEARCHERS WHEN THERE IS A STATISTICALLY SIGNIFICANT ASSOCIATION BETWEEN TWO CATEGORICAL VARIABLES

Samroeng Kaiyawong

333-346

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ENGLISH COMMUNICATION DEVELOPMENT BY USING SELF-DIRECTED LEARNING

Chayapon Chomchaiya, Sirinya Pipatsrisawat, Nutthaporn Owatnupat

347-361

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