Vol. 28 No. 88 (2014): October-December

Published: 2020-07-15

Full Issue

Academic Articles

SEMIOTICS AND THE CHANGES OF MEANINGS

Porrawan Doungrat

1-14
- PDF
HAPPINESS MANAGEMENT IN SCHOOL

Atikhun Sintanapanya, Apitee Songbundit, Rachan Boonthima, Vira Supakit

15-32
- PDF

Research Articles

NEEDS, EXPECTANCY AND GRATIFICATIONS OF FACEBOOK FOR BUYING FACE COSMETICS OF TEENAGERS IN BANGKOK

Panarat Lim

33-56
- PDF
A DEVELOPMENT OF EDUCATIONAL MANAGEMENT NETWORKS TO ENHANCE QUALITY OF CHILD CARE CENTERS OF LOCAL ADMINISTRATIVE ORGANIZATION IN THREE SOUTHERN BORDER PROVINCES

Kessaree Ladlia

57-79
- PDF
AN APPLICATION OF CONTEMPLATIVE EDUCATION PROCESS AND SOCIAL MEDIA NETWORK FOR ENRICHING KNOWLEDGE AND SKILLS NEEDED FOR PARENTS ON CHILD DEVELOPMENT OF PRIVATE KINDERGARTEN IN NONTHABURI PROVINCE

Jarouyporn Dangchot

80-98
- PDF
A PARTICIPATORY ACTION RESEARCH FOR ETHICAL DEVELOPMENT OF A SMALL SECONDARY SCHOOL STUDENT: A CASE OF STUDENTS IN WISET CHAICHAN WITAYAKOM SCHOOL

Paisan Mun-ok, Paitoon Sinlarat

99-117
- PDF
DRIVING FACTORS FOR SUCCESSFUL CLOUD ADOPTION IN THAI BUSINESS

Somkiat Leelataweewud

118-144
- PDF
INFLUENCE OF MANAGEMENT COMMITMENT AND PERFORMANCE OF AIRLINE STAFF ON PERCEIVED SERVICE QUALITY OF LOW-COST AIRLINES’ CUSTOMERS IN THAILAND

Naporn Chiamkosit, Leela Tiangsoongnern, Thanida Chitnomrath

145-169
- PDF
THE INFLUENCE OF APPLYING CREATIVE ECONOMY CONCEPT, FACTORS DRIVING CREATIVE ECONOMY AND CHARACTERISTICS OF ENTREPRENEURS TO MARKET SUCCESS OF FIVE STARS ONE TAMBON ONE PRODUCT (OTOP) IN THAILAND

Suchart Jonpradit, Adilla Pongyeela, Sermsak Visalaporn

170-195
- PDF
PERCEPTION AND READINESS COMPETENCY FOR TOURISM BUSINESS PREPARATION USING ASEAN ECONOMIC COMMUNITY (AEC) FRAMEWORK, BANG-SAEN BEACH, CHON BURI PROVINCE

Varanchalee Sumitpaibul, Nongluck Manowaluilou

196-213
- PDF
LEARNING ACTIVITY ON PALMISTRY FOR ENHANCING THE SELF-DIRECTED LEARNING READINESS AND THE SELF-ESTEEM OF THE RETIREES

Sureewan Limpipattanakul

214-229
- PDF
PERCEPTIONS AND ATTITUDE TOWARD PROFESSIONAL CODE OF ETHICS IN TEACHERS AFFECTING THE ETHICAL BEHAVIOR OF TEACHERS

Thanyalak Rujipak, Emma Asnachinda

230-254
- PDF
INSTITUTIONAL COMMITMENT OF STUDENTS IN DHURAKIJ PUNDIT UNIVERSITY

Nukrob Meesan, Jaruwan Skulkhu, Annop Phothisuk, Suchada Suthummaraksa

255-270
- PDF
TEACHERS’ OPINION CONCERNING THE ROLES OF SCHOOL ADMINISTRATORS TOWARD SECONDARY SCHOOL ACCREDITATION IN PRACHINBURI, SERVICE AREA OFFICE 7.

Sasivimon Poomdang

271-285
- PDF
MARKETING MIX FACTORS AFFECTING THE SELECTION BEHAVIOR OF STUDYING IN PRIVATE HIGHER EDUCATION INSTITUTIONS OF STUDENTS IN BANGKOK METROPOLITAN REGION

Kannika Watcharaporn

286-308
- PDF
EFFICIENCY AND EFFECTIVENESS OF THAI RICE TRANSPORTATION LOGISTIC: A CASE STUDY TRANSPORTATION ROUTE FROM NAKORNSAWAN PROVINCE TO FOREIGN COUNTRIES

Karnvajee Tanachodrungsatis

309-342
- PDF
ORGANIZATIONAL ETHICS AND PERCEPTION OF ORGANIZATIONAL CULTURE AFFECTING ORGANIZATIONAL COMMITMENT OF PRIVATE COMPANY’S EMPLOYEES

Sasitorn Thipachote, Manoo Leenawong

343-261
- PDF
AGRO-TOURISM BEHAVIOR OF THAI TOURISTS

Pimpa Hirankitti, Udom Sayapunt, Kayoon Yaibuakrin, Supunnee Inkeaw, Somchai Hirankitti

362-384
- PDF
SOURCE CREDIBILITY AND RETAILING STRATEGY AFFECTING THE PURCHASING DECISION UPON COSMETICS ON DEPARTMENT STORES OF WORKING GROUP WOMEN IN BANGKOK AREA

Patsaraporn Rattanachat, Sasiprapa Chaiprasit

385-407
- PDF
PRESENTATION FORMATS OF DHAMMA PROGRAMS IN THAI TELEVISION

Monrudee Puengjukklee

408-429
- PDF

Book Review

RESEARCH METHODOLOGY FOR TOURISM & HOTEL

Aimorn Imcharoen

430-433
- PDF

Vol. 28 No. 88 (2014): October-December

Full Issue

Academic Articles

SEMIOTICS AND THE CHANGES OF MEANINGS

HAPPINESS MANAGEMENT IN SCHOOL

Research Articles

NEEDS, EXPECTANCY AND GRATIFICATIONS OF FACEBOOK FOR BUYING FACE COSMETICS OF TEENAGERS IN BANGKOK

A DEVELOPMENT OF EDUCATIONAL MANAGEMENT NETWORKS TO ENHANCE QUALITY OF CHILD CARE CENTERS OF LOCAL ADMINISTRATIVE ORGANIZATION IN THREE SOUTHERN BORDER PROVINCES

AN APPLICATION OF CONTEMPLATIVE EDUCATION PROCESS AND SOCIAL MEDIA NETWORK FOR ENRICHING KNOWLEDGE AND SKILLS NEEDED FOR PARENTS ON CHILD DEVELOPMENT OF PRIVATE KINDERGARTEN IN NONTHABURI PROVINCE

A PARTICIPATORY ACTION RESEARCH FOR ETHICAL DEVELOPMENT OF A SMALL SECONDARY SCHOOL STUDENT: A CASE OF STUDENTS IN WISET CHAICHAN WITAYAKOM SCHOOL

DRIVING FACTORS FOR SUCCESSFUL CLOUD ADOPTION IN THAI BUSINESS

INFLUENCE OF MANAGEMENT COMMITMENT AND PERFORMANCE OF AIRLINE STAFF ON PERCEIVED SERVICE QUALITY OF LOW-COST AIRLINES’ CUSTOMERS IN THAILAND

THE INFLUENCE OF APPLYING CREATIVE ECONOMY CONCEPT, FACTORS DRIVING CREATIVE ECONOMY AND CHARACTERISTICS OF ENTREPRENEURS TO MARKET SUCCESS OF FIVE STARS ONE TAMBON ONE PRODUCT (OTOP) IN THAILAND

PERCEPTION AND READINESS COMPETENCY FOR TOURISM BUSINESS PREPARATION USING ASEAN ECONOMIC COMMUNITY (AEC) FRAMEWORK, BANG-SAEN BEACH, CHON BURI PROVINCE

LEARNING ACTIVITY ON PALMISTRY FOR ENHANCING THE SELF-DIRECTED LEARNING READINESS AND THE SELF-ESTEEM OF THE RETIREES

PERCEPTIONS AND ATTITUDE TOWARD PROFESSIONAL CODE OF ETHICS IN TEACHERS AFFECTING THE ETHICAL BEHAVIOR OF TEACHERS

INSTITUTIONAL COMMITMENT OF STUDENTS IN DHURAKIJ PUNDIT UNIVERSITY

TEACHERS’ OPINION CONCERNING THE ROLES OF SCHOOL ADMINISTRATORS TOWARD SECONDARY SCHOOL ACCREDITATION IN PRACHINBURI, SERVICE AREA OFFICE 7.

MARKETING MIX FACTORS AFFECTING THE SELECTION BEHAVIOR OF STUDYING IN PRIVATE HIGHER EDUCATION INSTITUTIONS OF STUDENTS IN BANGKOK METROPOLITAN REGION

EFFICIENCY AND EFFECTIVENESS OF THAI RICE TRANSPORTATION LOGISTIC: A CASE STUDY TRANSPORTATION ROUTE FROM NAKORNSAWAN PROVINCE TO FOREIGN COUNTRIES

ORGANIZATIONAL ETHICS AND PERCEPTION OF ORGANIZATIONAL CULTURE AFFECTING ORGANIZATIONAL COMMITMENT OF PRIVATE COMPANY’S EMPLOYEES

AGRO-TOURISM BEHAVIOR OF THAI TOURISTS

SOURCE CREDIBILITY AND RETAILING STRATEGY AFFECTING THE PURCHASING DECISION UPON COSMETICS ON DEPARTMENT STORES OF WORKING GROUP WOMEN IN BANGKOK AREA

PRESENTATION FORMATS OF DHAMMA PROGRAMS IN THAI TELEVISION

Book Review

RESEARCH METHODOLOGY FOR TOURISM & HOTEL

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