Vol. 9 No. 2 (2023): May – August 2023

Research Articles

• The Influence of Sports Star Endorsement on Consumers' Willingness for Purchasing Intention

  Cheng Tang, Tippawan Lerttathakomkit, Sarana Phtochanachan, Surachai Supavita

  1-14

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• The Pathway to Success in Online Marketing

  Narisorn Rukwanna, Naphawan Chantradoan

  15-33

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• Dispute management through peaceful means by community leaders in Khuan Suban Subdistrict Ban Na San District Surat Thani Province

  Nopphardol Tadtabiab

  34-43

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• Communicative Identity of Health Influencers Affecting Behavioral Changes on Health of Generation Y

  Punrapha Praditpong, Krisana Chueachainat, Bundit Pungnirund

  44-60

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• Cultural Tourism Management: A Case Study of the Mon Community in Sangkhlaburi District, Kanchanaburi Province

  Suthasinee Wiyaporn, Tula Chaiyasirinrot, Siriporn Dongsing, Nattawadee Rangsiyanon

  61-73

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• The Transformational Leadership of Administrators Affecting Work Motivation of Employees of a Printed Circuit Board Manufacturing Company in Pathum Thani Province

  Thitirat Meemak, Thananan ThongLert, Aphiwat Ponsayom

  74-88

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• Elements for Deciding on a camping accommodation Nakhon Nayok Province.

  Wichsuda Roiphila, Charin Pattpreeda, Ornusa Oagsuwan

  89-97

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• Development of online animation lessons on vowels and tones for Prathom Suksa 2 students

  Nipitcha Sukgan, Nattaphon Rampai, Suthithep Siripipattanakul

  98-113

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• A study of English language needs for aircraft maintenance mechanics of Thai Aviation Industry Co., Ltd.

  Saneha Deekawong, Somporn Yoddamnoen, Sawien Jenkwao

  114-128

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• The Development of Augmented Reality Technology Learning Media on Smartphones on purchasing Accounting System for Higher Vocational Certificate Student 1st Year in Accounting, Mae Nam Kwai Industrial and Community

  Siriluk Pattaraweangkanch, Nattaphon Rampai, Sunchai Pattanasith

  129-141

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• The Mechanism Influence of Burnout on Performance in College English Learning, China

  Linjun Zhang, Manoch Prompanyo

  142-155

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• The Digital Marketing Factors That Affect the Efficiency of Online Product Sales on The Shopee Platform.

  Rinyapat Payutvorased, Paporn Phuttitanakarn, Niwarat Wijitkulsawat

  156-169

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• Administration of community enterprises for the development of creative agro-tourism.

  Pijak Chataviroj, Pathan Suwannamongkol

  170-185

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• The Development of Aging Workfare Hiring Model of Hotel in Phuket

  Jirawat Tippayarod, Ekkaphon Wongsaree

  186-203

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• Marketing mix factors affecting the attendance of football matches in football stadiums

  Boonyada Pahasing, Naraporn Chainin, Farida Hengsadeekul, Sid Terason

  204-218

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• Organization Engagement of Phayao Provincial Administrative Organization Employees

  Sulakkana Nakin, Chatthip Chaichakan

  219-231

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• Problems and Approaches to Increase the Efficiency of Proceedings through the Use of Digital Evidence in Accordance with Anti-Money Laundering Laws

  Thammanoon Kongrat, Woratouch Witchuvanit

  232-247

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• Mortgage Enforcement on Right Over Leasehold Asset

  Samaporn Suansuwan, Pimjai Ruenrerng, Monticha Phakdeekhong

  248-258

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• Factors Affecting Purchasing Decisions of Electric Vehicles (EV) of People in Bangkok

  XIN LIU, Thanasuwit Thabhiranrak, Uhsa Tevarattikal

  259-272

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• Influence of the Authority of English Native Speakers on the Composition of Expatriate Employees at Universities in Shanxi Province, China

  Yingzhe Wu, Sarana Photchanachan

  273-285

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• Protection of the Right to Education of Persons With Disabilities at the Local Government Organizations Level

  Rachadaporn Jongfjit, Nopphardol Tadrabiab, Akkakorn Chaiyapong

  286-298

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• Environmental Management Standards for the Green Hotel Business

  Orawan Siddhiwicharn

  299-314

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• Legal Issues relating to Geographical Indications

  Jaruwan Bannakorn, Somjit sersansie

  315-327

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• The development of student support system model with the Participatory for Banbakae School under Khon Kaen Provincial Administrative Organization

  Thanawat Chatwuttirut

  328-339

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• Legal Measures Concerning the Wrongful Ordered of the Government by Corruption

  Kittipat Osotyiamsiri

  340-348

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• Students’ Opinions Towards Online Learning During The COVID-19 Pandemic

  Supakorn Tunvaravuttichai, Pongchira Kaewkaosai, Sid Terason

  349-360

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• Construction of Customer Loyalty Model in China Basketball Association

  Qi Song, Wasin Phromphithakkul

  361-378

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• Studying and developing prototypes of the plan management system and treasury

  Cholchaya Kongsommath, Samunya Pimpalai, Nathakan Jandongkunlaphat, Pukkamon Kongsommath, Khattiya Somdee, Anthika Chaisin

  379-389

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• Influence Mechanism of Entrepreneurial Learning on College Students' Entrepreneurial Decision-making

  Ying Ma, Pratikshya Bhandari

  390-404

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• Impact of Personality Traits on Entrepreneurial Intentions: The Mediating Role of Entrepreneurial Self-Efficacy Among University Students in Nepal

  Pratikshya Bhandari

  405-420

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• Impact of Human Resource Management on Employee Performance: Mediating Role of Employee Engagement Among Some’s in Nepal

  Bijay Sigdel

  421-434

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• The effect of using body movement patterns based on sports posture of Pencak Silat To promote health for the elderly in Yala Province

  Nusrun Hohmah, Abdulrohim Roying

  435-449

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• Development of mathayomsuksa 6 students' problem-solving skills for physics content on magnetic field from electric current flowing through conductors by using a 5-step inquiring-based learning management combined with a STEM-based education.

  Pansak Kerdtongmee, Pattaraanong Kongchouy, Aphassorn Yaomuan, Athid Rakkhao

  450-460

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• Satisfaction in Choosing Convenience Store Services of People in Muang District, Phayao Province.

  Samrit Nuamsiri

  461-475

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