Vol. 10 No. 3 (2567): September-December

View Vol. 10 No. 3 (2567): September-December

Published: 2024-11-09

Research Articles

Morale in Working Performance of Teachers in Chat Trakan District Phitsanulok Province Under Office of The Basic Education Commission

Suchat Jaipukdee

1-14
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The Behavior To Purchase Fresh Coffee Of Consumers In Mae Chan District, Chiang Rai Province

Anon Sansai

15-25
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Marketing mix factors affecting the decision to study at the Pacific Institute of Management Science

Salika Kayod

26-41
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Marketing mix affecting the purchasing decision of souvenirs of consumers in Mae Thongkham Market, Mueang District, Phayao Province

Supasara Boonruang

42-58
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The Causal Factors Influencing The Efficiency Of Social Media Customer Relationship Management: Toward Hotel Business In Thailand

Phornpimon Aodton, Sruangporn Satchapappichit , Paneepan Sombat

59-75
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Accounting Information Systems and the quality of management accounting information affecting performance of companies listed on the Stock Exchange of Thailand

Anocha Rojanapanich, Runglaksamee Rodkam , Somphoom Sawaengkun

76-93
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The Effect of Metacognitive Strategy Instruction on the Comprehension Reading Abilities of Undergraduate Students

Kongkiat Khunasathitchai, Thaweesak Linkhome

94-115
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Perceived Value Affecting Consumers' Decision to Purchase Processed Kratom Products in Phra Nakhon Si Ayutthaya Province

Rattakhed Issaro , Patcha Treemongkol

116-130
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A Model Integrating Buddhist Teachings and Resilience Quotient to Prevent Victimization by Pseudo-science in Thai Society

Sudjai Phookonglee, Winyu Kinasen

131-148
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Effect of Travel Motivation and Tourist Satisfaction on Thai Tourists' Travel Decisions in Shanghai, China

Zhang Jieyu, nittaya wongyos

149-159
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Punitive Damages in Non-Consumer Cases

Pimjai Ruenrerng, Nantharat Techama, Siriporn Maneepun

160-173
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A Study of Learning Achievement in Pyramids, Cones, and Spheres for Mathayomsuksa 2 Students Through a Learning Management System in the GeoGebra Classroom

phatsachon rodchana, Sermsri Thaithae, Itthithep Navarasuchitr , Teerasak Chaladgarn

174-188
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Innovation and Preservation of Guangdong Traditional Furniture

Xi qiong Yi, Imelda Hermilinda Abas

189-204
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Influence of Self-media Propagation Power on the Transmission Effect of Chinese Traditional Clothing Culture

Jianfeng Gao, Somporn Srichum, Anong Rungsuk

205-217
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A Study of the Needs of Teaching Classical Guitar Practice of Music Campus for General Public, College of Music, Mahidol University

Tanapon Thanasuwan, Dhanyaporn Phothikawin , Preeyanun Promsukkul

218-234
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Approaches to Increase B2C Sales Volume of Bottled Drinking Water: A Case Study of a Wholesale and Retail Store in Phra Nakhon Si Ayutthaya Province

Suwaree Trisayaluk, Kittipong Sakornsathien

235-247
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Correlation between Olympians’ and Officials’ Understanding of Olympic Values and their Involvement and Credibility Regarding the Olympic Games.

sarayut noikasem, Risato Ando, Supitr Samahito, Issadee Kutintara, Amphorn Sriyabhaya, Arnon Wanla

248-257
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The Product Feature on purchasing decision to purchase Toward facial skincare Products of Hada Labo at Big C Department, store in Bangkok and Metropolitan Region

Naruedol Yodwong, Prapimpun Limsuwan

258-270
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A Study of Effective School Management of Primary School in Nonsuwan District under the Office of Buriram Primary Educational Service Area Office 3 as Perceived by Administrators and Teachers

Sithichai Kalasi

271-283
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Cultural Tourism Experience in the Digital Age: Design of Gamified Digital Tool for the Younger Generation

Fankai Nie, Atithep

284-297
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Theoretical Analysis of Teaching Models for Snowboarding Beginners

Siqi Zhang, Atithep Chaetnalao

298-312
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A Study on The Impact of Big Data on Education Management in Chinese Universities and Countermeasures.

Shen Gao

313-334
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The Management Guidelines for Alternative Private Schools: A Case Study of Nandachart Grade School, Chiang Mai Province

Thanakorn Kasornsombut, Prapatsorn Somsathan

335-350
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Service Quality Affecting Chinese Consumers' satisfaction Using Of 3-star Hotels in Shanghai

Zhang Jinrui, nittaya wongyos

351-364
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Legal Issues on Employment and Protection for Persons with Disabilities in Establishments

Jutaphorn Sakrat, Praphasri Buasawan

379-394
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The Use of Active Learning Innovation and Task-based Learning to Promote Reading Skill through Text Online for Primary School Students in the 2nd Grade

Kannarong Sonsakul, Opas Horasit, Natthaporn Srisongkram

395-407
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Tourism Management through Community Participation for Sustainable Development

Rungtiwa Thanam , Sudsant Sutthisan, Suwanna Kheowphakdee , Thaksina Saen-yen

408-417
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Analysis of the Causes of Needs of Positive Psychology Classroom

Phurithat Chaiwattanakun

418-427
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Guidelines for Appropriate Nutrition Management for Police Lance Corporal Students at Training Center of Provincial Police Region 5

Jakkapong Wongpitakkul

428-444
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Leadership and problems of strategic nursing leaders in private hospitals in Bangkok

Penchun Saenprasarn

445-457
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Accommodating the Risks of Elderly Tourists For small hotels in Mueang Tak District, Tak Province

Sirisak Saksirikhun, Krantharat Khawatkun, Phatpitta Sreesoompong , Warach Madhyamapurush

458-470
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The Structures of Sport Tourism System in Different Stages of Tourism Development Life Cycle: The Case of Buriram Province

Tanachart Ketpoempoon, Niramol Promnil , Warach Madhyamapurush, Phatpitta Sreesoompong

471-483
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Satisfaction of Tourists Toward the Tourism Logistics Management Case Study: Ayutthaya Province

Thanadech Kangsawat

484-492
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Determination of damages for violations of intellectual property rights Patent type

Parinya Sriket, Panngam Aoujanepong , Seerawit Sukchai , Phatthannan Sornsamdaeng

493-510
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Conservation and development guidelines for the Mayong show

Dechawat Daengpeng, Suthira Chairuksa Ngernthaworn

511-525
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The Study of Reading Achievement and Satisfaction on English Reading Comprehension Using STSD Cooperative Learning Technique for Freshmen Majoring in International Trade of Guangxi Vocational Institute of Technology

Yankui Huang, Ausadanit Kotchai

526-536
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LONG – HAENW : Conservation Approach On Fine Arts Of Folk Wisdom, Nakhon Si Thammarat

Nitipat Hansung, Suthira Chairuksa Ngernthaworn

537-547
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The Development of Learning Achievement and Satisfaction of Basic English Reading Comprehension Using Task-Based Language Teaching Based on Spoc for the Freshmen Majoring in International Trade in Guangxi Vocational institute of Technology

Yongli He, Ausadanit Kotchai

548-561
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Developing the Life Quality of Elderly in Pathum Thani Province

Vipadar Thongprasert, Phamorn Khanthahat, Tanisorn Yeunyong

562-582
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A Study on Innovative Teaching of Lacquer Painting in Colleges and Universities in China

LI Yuqi

583-592
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The Influence of Teaching Incentive System on Teaching Performance in Taiyuan City, China

Minna Dong, Wasin Phromphithakkul, Winai Pewkliang

593-608
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Factors affecting the development of health and beauty industry entrepreneurs for export in Bangkok and metropolitan area.

Damrongsak Kruaekaew, Banlue KrueChotekul

609-617
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Factors affecting the success of convenience store franchise businesses in Bangkok and Metropolitan Area

Tewit Prekpiti, Banlue KrueChotekul

618-626
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Development of Competitiveness of Condominium Real Estate Entrepreneurs in the Eastern Economic Corridor

Thanakrit Chokworasup, Banlue KrueChotekul

627-635
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Integration government and private sectors to drive policy industry thai tourism in Bangkok

Arituch Milinjaroonpong, Nattawat Siriphornwut, Satit Niyomyaht, Kamolporn Kalyanamitra

636-648
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Guidelines for driving public policies for participatory health according to the triangle principle in bangkok metropolis

Chaiyarin Milinjaroonpong, Nattawat Siriphornwut, Satit Niyomyaht, Kamolporn Kalyanamitra

649-659
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Social Capital and Human Security Affecting the Effectiveness of Subdistrict Administrative Organizations in Nakhon Ratchasima Province

Pannathat Thanaphopthanaphop, Kanda Paranakian, Tanisorn Yeunyong

700-718
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Transformational Leadership and Public Participation Affecting Local Development of Local Government Organizations in Pak Thong Chai District, Nakhon Ratchasima Province

Saichon Roengsungnoen, Sansern Intharat, Tanisorn Yeunyong

719-739
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The Digitization, Preservation, and Research of the Intangible Cultural Heritage along the Ancient Postal Roads in the Nan Yue (South Guangdong) region

Yuwen sheng, Dhirawit Pinyonatthagarn

740-756
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Providing the Social Welfare and New Public Management Affecting the Effectiveness of Municipalities in Nakhon Pathom Province

Kwanchai Santiparapop, Phamorn Khanthahat, Tanisorn Yeunyong

757-788
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Personal Income Tax & Equal Marriage

Piyanan Srithongtim, Pitchasinee Srisawat, Konjanrd Charoensook, Suvimon Isariyanon

789-800
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Effects of Physical Education Activity Using Taekwondo Poomsae on Health-Related Physical Fitness in Primary School Student

Piyawut Mangkud, Nirut Sukdee, Rotjana Pongnoo

801-819
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Academic Articles

China's SMEs and their competitive advantages

Xu Li, nittaya wongyos

365-378
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